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Published byNick Ridout Modified over 10 years ago
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Film Tourism Liz Buchanan Tourist Board Training Scotland
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Research Results 2007 Significant positive effect on tourism Contribute to wider branding of UK Historical films reinforce UKs historical reputation Associated sites, not shooting locations, benefit most Historical/religious buildings & rural villages most successful Emotional productions highly successful Television drama series generates the tourist effect Study: How Film & Television Programmes Promote Tourism in the UK
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Winning Combinations Tourism-generating screen products: Strong story High-visibility screen products Positive, uplifting tone Linked to established brand Historical buildings/rural landscapes Place/locations plays a key role in story = Blockbuster = Positive Impact on Tourism
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The Scottish Picture Made in Scotland
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Screen Industry: Value to Scotland £1bn revenues per year 8000 people employed Taggart sold to 77 countries Grand Theft Auto Computer Game - $2bn worldwide
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Capitalising on Opportunities Case Studies Marketing (Braveheart) Product Development (Film Crews Welcome)
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Braveheart Blockbuster Characteristics Strong story High visibility Positive tone Linked to wider brand Historical/rural locations Place important to story
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Braveheart Tourism Initiatives Stirling Premiere Press Coverage Stirling branding campaign Websites Itinerary Private tours
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Braveheart Long term impact Led a huge tourism surge Four or five good years Braveheart Phenomenon still persists
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Film Crews Welcome Developing Film Tourism niche market Tourism industry/film industry partnership Awareness raising FCW industry workshop FCW Quality Assurance Welcome Scheme
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Film Crews Welcome Why do we need FCW? Revenue generator Demanding customers Inconsistent provision & standards
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FCW Workshop Aimed at all businesses Explains what the film industry includes Raises awareness of challenges & benefits Encourages businesses to work together
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FCW Quality Assurance Scheme Scheme Criteria Flexible arrival times Flexible meal times Extended bar/lounge service Laundry service Room cleaning at any time Internet access & office services Confidentiality Adequate parking
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Film Crews Welcome Film Crews Welcome DVD
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