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Each business must first analyze its industry and choose a competitive strategy. Will it be a low- cost provider or differentiate its products from competitors?

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Presentation on theme: "Each business must first analyze its industry and choose a competitive strategy. Will it be a low- cost provider or differentiate its products from competitors?"— Presentation transcript:

1 Each business must first analyze its industry and choose a competitive strategy. Will it be a low- cost provider or differentiate its products from competitors? Then it must design its business processes to span value-generating activities. Once those decisions have been made, a business can structure an information system that supports its business processes. Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Systems? © Pearson Prentice Hall 2009

2 Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Systems? Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Systems? Fig 3-10 Business Process & Information System for Bike Rental © Pearson Prentice Hall 2009


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