1. Chapter 7 Implementing Strategies: Management & Operations Issues
Strategic Management: Concepts & Cases
13th Edition
Fred David
Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

2. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

3. Strategy Formulation vs. Implementation
Strategy Formulation (SF)
Positioning forces before the action
Focus on effectiveness
Primarily intellectual
Requires good intuitive and analytical skills
Requires coordination among a few people
Strategy Implementation (SI)
Managing forces during the action
Focus on efficiency
Primarily operational
Requires special motivation and leadership skills
Requires coordination among many people
Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

4. Divisional or Functional Managers
Nature of Strategy Implementation
SI problems can arise because of the shift in responsibility, especially if SF decisions come as a surprise to middle- and lower-level managers. Therefore, it is essential to involve divisional and functional managers in SF.
Shift in responsibility
Strategists
Divisional or Functional Managers
Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

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Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall