1. Planning and rollout of accessible and human-centred public transport services in Europe
Sampo Hietanen
CEO, ITS Finland

2. WHAT IF ALL TRANSPORTATION WAS CONVERGED…

3. … AND TAILORED TO YOUR NEED AS MONTHLY PACKAGES

4. Mobility as a Service is the Spotify of Transport
Urban commuter package for 95 € month:
Free public transport in home city area
Up to 100 km free taxi
Up to 500 km rental car
Domestic public transport 1500 km
15 minutes package for 135 €/ month:
15 minutes from call to pick up by shared taxi
EU wide roaming for shared taxi at 0,5 €/km
Free public transport in home city,
Domestic public transport 1500 km
Business world package for 800 €/month:
5 minutes pickup in all EU
Free taxi in home city
Lease car and road use
Taxi roaming worldwide
Family package for €/month:
Lease car and road use
Shared taxi for all family with 15 minutes pickup
Home city public transport for all
Domestic public transport km

7. ARPU in Transport 10 000 000 000 000 € ~300 €/month market reshaped
New means of transport
Sharing economy
Decline of car ownership
ARPU
(Average Revenue Per User)
in Transport
~300 €/month
Telecom
~30 €/month €
market reshaped
Servicizing
MaaS
Private car
usage < 4 %
Internet of Vehicles
Expensive traffic space
Self driving vehicles
Apps for traffic

8. Change in behaviour create strange curves

9. CarSharing in Hannover
400 cars today
4,000 cars in the future?

10. From silos to roaming MaaS present Time Time Present
Funding competition between systems
Roaming systems
Service providers
Multimodality
Total management
present
Time
MaaS
Time
Present

11. The transport sector would develop into a co-operative, interconnected ecosystem, providing services reflecting the needs of the customers. The boundaries between different transport modes are blurred or disappear completely. The ecosystem consists of transport infrastructure, information and services. The infrastructure and information will act as a platform for mobility services
We need to feel secure that all our mobility needs are covered, simply and hassle free. Every day of the week and also on those special occasions.
We need a systematic change in our transportation. We need Mobility as a Service.
Mobility as a Service is fundamental change on how we think of our mobility.
MaaS builds upon on what already exists but takes it to the next level.
The current infrastructure, transportation, fleets and data create the service platform. Aim is to fill in those caps in door to door mobility which lead us to choose our cars. When your foundations or building blocks are in order can we have networked, interoperable mobility services for every day of the week.
The true revolution will be us the users. Transport in the future will be consumer business with personalized mobility choises.
From the user perspective MaaS offers door-to-door services that are easy to use; information, payment and bookings via mobile application(s).
There already are several apps for certain modes of transport, like Uber and Blablacar, but the novelty is, that all the transport modes / services would be combined in all-inclusice apps.

12. Transport systems will become consumer business
THE AIM IS HERE
ALL FUNDING DIRECTLY FROM END USERS
SERVICE PROVIDERS (INTERNATIONAL BRANDS)
Combinations for target groups
Different packages for targeted groups
Clearing for transportation, networks and services
Mobility as a service, MAAS
TRANSPORTATION PROVIDERS
Vehicles, public transport, rentals, parking, taxis, ride shares, car shares etc.
Transport
as a service, TAAS
NETWORK PROVIDERS
Planning, investments, maintenance
Infrastructure as a service, IAAS

13. Copyright Maas Finland Oy