1. PROUDLY MADE IN SPAIN SINCE 1881

2. Villajoyosa Alicante · Spain
Company Overview
Over a century producing premium chocolate
Turnover 2012: over 100 Millions Euros.
Employees: 260
Total Production 2012: 12 Million Kg
Villajoyosa Alicante · Spain

3. Sales (Thousand €)
x5 20 Years
Source: Valor Chocolates

4. 50 COUNTRIES
Export Markets

5. Valor Unique Selling Proposition

6. Map showing Hernan Cortes trip back from Mexico to Spain.
Spain origin of chocolate
Chocolate was first produced in Spain in 1528 by Brother Aguilar; a monk that traveled to America with conqueror Hernan Cortes from Monasterio de Piedra (Zaragoza), where he blended Cocoa beans with sugar, vanilla and cinnamom to make the drink less bitter and suitable for European taste.
This original recipe was kept secret in Spain for 100 years, and consumed originally by the royalty and high class only.
Print showing Monks from Piedra Monastery in Zaragoza, producing chocolate for the first time in Spain.
Map showing Hernan Cortes trip back from Mexico to Spain.

7. Spanish Market Share Chocolate Bars TAM Dec/Nov 2012

8. From bean to bar: Origins
Premium Cocoa origins
Ecuador
Panama
Ghana

9. Cocoa Beans processing
From bean to bar: Valor Manufacturing Process
Ecuador Panama Ghana
Cocoa Beans processing
Cocoa Mass
Refining & Conching
Chocolate
Cool down & Demoulding
Moulding
Packaging
Distribution

10. Purchase Chocolate Formula From a Global Supplier
From bean to bar: Other Brands Manufacturing Process
OTHER BRANDS
Purchase Chocolate Formula From a Global Supplier
Cool down & Demoulding
Moulding
Packaging
Distribution

11. Sugar Free: World Atlas Diabetes

12. Sugar Free Soft Drink Market
Sugar free: In Other Categories
Sugar Free Soft Drink Market

13. Market Share in Sugar Free Spanish Chocolate Market
Sugar free chocolate Market €
10 Years
6,5% Share
Market Share in Sugar Free Spanish Chocolate Market
*Dec/Nov 2012

14. Sugar Free: Sweeteners used by Valor
MALTITOL
Improves*
Taste profile/ Texture
Does not produce Tooth decay
Aftertaste
Enhances the natural cocoa flavors of chocolate.
50% less calories than Sucrose
The glycemic response of Maltitol is 25 in diabetics
Natural sweetener produced from wheat and corn
(*) Compared with other sweeteners
STEVIA
It has up to 300 times the sweetness of sugar
Stevia was approved for use in the EU starting in December 2011
Natural sweetener from a plant native to South America tropical regions 14

15. Market Share in Chocolate w/Almond Spanish Chocolate Market
Marcona Almond
Considered the Queen of Almonds, is sweeter, moister, heart shaped, and delicately soft.
Marcona is original from Spain and requires a very specific climate and care, in return offers an incomparable taste.
Unique for its taste and quality,
Marcona variety enjoys special
recognition among experts
worldwide.
Market Share in Chocolate w/Almond Spanish Chocolate Market
*Dec/Nov 2012

16. Chocolate Brands Branded Premium Indulgence Health/Diet Private Label
$4,00
$3,00
Indulgence
$2,00
Health/Diet
$1,00
Private Label

17. 3 Segments to Success Specialty Range (Marcona): Gourmet Consumer
Premium Range: Indulgence Consumer
Sugar Free Range: Health & Fitness Consumer

18. Sugar Free bars 100 gr / 3.5 oz 150 gr / 5.3 oz Mousse
Milk
Dark
70%
Milk & Hazelnuts
Dark & Truffle
70% & Orange
72% & Nibs
150 gr / 5.3 oz Nuts
Milk with Almonds
Milk with Hazelnuts
Dark with Almonds
Dark with Hazelnuts 18

19. Sugar Free Impulse & Gift Box
200gr / 7.05 oz Gift Box
40 gr / 1.41 oz Impulse bars

20. Premium range bars Premium 70% 100 gr/ 3.5 oz 70% Orange Mint
Forest Fruits
Toffee
Premium Milk 100 gr/ 3.5 oz
Milk
Milk with Wafer 20

21. Marcona range bars 100 gr / 3.5 oz Dark with Almonds 70% with Almonds
Milk with Almonds 21

22. Chocolate Drinks Tablet 300 gr/10.58oz Cocoa Powder Chocolate Drink
Sugar Free
Tablet 200 gr/7.5 z
Sugar free
Cocoa Powder
Sugar free
Pure Cocoa Powder

23. Demos

24. Shippers & Displays

25. Customized Delivery Vans
Communication
Customized Delivery Vans

26. Chocolates Valor, S.A. Pianista Gonzalo Soriano, 13
03570 – Villajoyosa (Alicante) Spain