1. STEP FOUR: STAKEHOLDER ANALYSIS:
STEPS TO KEEP YOUR CLUB HAPPY!!! In a word---Meet or Exceed Goals and Expectations!!!
STEP ONE: S.W.OT. (to determine what your capabilities are and your environment) SWOT is easy… However, alternatively, Rotary has another way to carry out a Rotary Health Check up. (This was reviewed and handed out by Hayward Hull, as well). After you have completed the inventory check of your club… Start Early…. That probably means start fundraising and meeting early with your board… Don’t mix Club meetings with board matters… Clubs need an interesting speaker and FUN!!! Look at the District Strategic Plan… Look at last year’s budget… Set reasonable goals with some ‘stretch’ goals… The Club Members are most happy when Club goals and targets are met or exceeded… Consider ‘zero-basing’ the budget. Look what was effective and what was LEAST Effective…
STEP TWO: COMPLETE GOAL PLANNING, BUDGET & SELECT THE RIGHT PEOPLE FOR COMMITTEES… CREATE A WRITTEN ORG CHART BASED ON FUNCTIONALITY… IS THE CHAIRPERSON GOING TO GET RESULTS? MORE LIKELY WITH GOOD COMMITTEES…
STEP THREE: COMMUNICATE, PLAN EARLY, & GET BOTH BOARD & MEMBER ‘s‘ BUY IN’
STEP FOUR: BACKWARD PLANNING: Every month or more often… Match spending to funding… Tie activities to awards… Recognize the ‘performers’ internally and in public venues if possible…. Find ways to get more members to participate… MEMBERSHIP…. MEMBERSHIP…. MEMBERSHIP!!!! Are there ways to make a ‘paradigm shifts’? New Venue??? New Time?? Collaboration…. New fundraiser etc.
STEP FOUR: STAKEHOLDER ANALYSIS:
NOTHING SATISFIES STAKEHOLDERS & BRINGS IN NEW MEMBERS AND A HAPPY CLUB BETTER THAN CREATING & COMMUNICATING A WINNING ENVIRONMENT

3. MAKING YOUR CLUB LOOK GOOD!!!!
INTERNAL STAKEHOLDERS
EXTERNAL STAKEHOLDERS
Find ways to Meet Stakeholder NEEDS
Pay Attention to KEY PLAYERS, but
SHOW CONSIDERATION to ALL MEMBERS
LOCAL MASS MEDIA
CLUB
PRESIDENT
LOCAL PARTNERSHIPS: ACTIVITIES AND FUNDRAISING
DISTRICT & ZONE LEADERS: Goal & REQUESTS
ABOVE ALL WIN & COMMUNICATE!!
Establish Attainable Club Goals (After Assessing Club’s Strength, Weaknesses Opportunities & Near-term Threats (S.W.O.T) & Dist. Goals
BACKWARD PLANNING:
‘Signature Activities’, PI & Membership Activities, fundraisers, Committees, and Spending ALL must be tied to meet or exceeding established goals, building the Rotary Brand, & Obtaining Dist. , Zone & RI awards
INTERNATIONAL PROJECTS
CLUB BOARD:
Who is on your board?
COMMUNITY LEADERS: School, PTA, Police, Fire Dept., Recreation
FOUNDATION
PPs, & Other Influential Communicators
DISTRICT & ZONE OBJECTIVES & REQUESTS

4. RI & District 7610 District 7610 & Clubs
Expanding Rotary Image to retain existing membership & existing fundraising levels
& Expanding Rotary ‘s Image to help recruit New Members
Continue
fun activities that are directed to retain existing level of club brand awareness, retain existing membership & retain current fundraising levels
AND
Accelerate the development of Partnerships
with outside organizations
CLUB
Level
Existing
Member
Retention
(Target audience
is existing Rotary
Membership)
Medias:
Rotary Publications
Rotary TV,
social Media
Outdoor, media:
e.g., signs
P.O.P. materials
Brochures
Displays
Dioramas
Banners
New
Member
Focus
New Local Medias:
New Non-Rotary local news-
papers, (digital & paper)
Blogs
Radio
Rotary TV on activities
Outdoor, media:
Signs featuring Rotary & Partners
Non-Rotary Web sites
Non-Rotary social media
Rotary logos on:
pins, cards, clothing
Public banners, parades &
displays at public
events or public awards
with media coverage
STRENGTHS WEAKNESSES
RI & District District & Clubs
Does a great job providing focus on media information related to its highlighting stand-alone
image & purpose targeted to club activities activating existing membership This is great to activate
existing members but
not as productive to
recruit new members.
OPPORTUNITIES THREATS
Carry out more cooperative There are other service
activities with other clubs, or organizations other than
third party organizations who Rotary (e.g., Lions, Civitans,
have media in-roads that your Kiwanis).
club doesn’t have