1. EMC Smarts Product & Strategy Overview
Michael Woduschegg
Channel Manager EMC Smarts
EMEA Central

2. Today’s Resource Management Challenges
Title
Month Year
IT Service Availability
Today’s Resource Management Challenges
New Service Creation
Storage
Resource
Management
Network
Resource
Management
Server
Resource
Management
Application
Resource
Management
Data center sprawl
Management silos
Service availability
New service creation
So, let’s now discuss your customer’s biggest challenges around resource management:
Faster and more efficient service delivery is the new bottom line for IT data center operations..Now viewing itself as a provider of integrated services to the rest of the business, IT’s focus has dramatically shifted from merely managing the infrastructure to optimizing its service delivery capabilities.
To solve this big challenge, data centers need management capabilities that span across the different IT resource domains in the data center – storage, as well as networks, servers, applications and so on.
There are lots of good tools that manage the individual domains…However, they can create management silos that can lead to significant inefficiencies and risk exposures…
Compounding the challenge is data center sprawl and manual processes which add another order of complexity. As such, IT is not agile. It is unable to change fast enough to consistently meet service levels and deliver new services.
So, how can businesses orchestrate the domain resources TOGETHER to deliver the services that IT has to deliver to support the business?
Today, EMC provides storage resource management with ControlCenter. An important building block and anchor with our large install base, but it’s only the beginning..
Our “big idea” is to provide deep integration across the different domains– networks, storage, servers, and applications - discover and model these domains in real-time, and understand how they work together to deliver IT services to end users.. Take incident management, for example, where EMC today can help pinpoint the root cause problem anywhere in the data center and assess its impact on the rest of the infrastructure – networks, applications, servers, storage...This empowers organizations to quickly figure out not only what’s wrong (ie, slow or down applications) but what needs to be fixed first…A significant gain in efficiency for any data center operations team.
App
Network
Network
App
Network
App

3. EMC Information Infrastructure
Title
Month Year
EMC Information Infrastructure
store SAN: Symmetrix, CLARiiON, Connectrix NAS: Celerra
CAS: Centera
protect array replication: SRDF, MirrorView, etc.
backup-to-disk: Legato
data de-duplication: Avamar
continuous data protection: Kashya
security: RSA, Authentica, Network Intelligence
optimize virtualization: VMware, Rainfinity, Invista
information mgmt: Legato, Documentum, Infoscape
resource mgmt: ControlCenter, Smarts, nLayers
leverage enterprise content mgmt: Documentum
information acquisition: Captiva, Acartus
BPM, collaboration: ProActivity, eRoom
enterprise search: AskOnce
app
infrastructure
information
Last quarter we introduced you to how EMC is building out Information Infrastructure -- shared services that store, protect, optimize and leverage information.

4. Meeting the Challenge: Key EMC Assets
Title
Month Year
Meeting the Challenge: Key EMC Assets
3. Business Impact Visibility
Models behavior
Cross-silo relationships
Scales broadly
2. Cross-Domain Automation
Automated Analysis & Root Cause
Application Dependency Mapping
So, as you can see, EMC is in fact helping customers today to automate their data center operations.
We are doing this by delivering integrated resource management capabilities that are built on proven and industry-leading “automation intelligence” building blocks:
For incident management, EMC Smarts automatically discovers and models the infrastructure. It understands the generic attributes of these resources, their relationships, and the common problems associated with each of them. Then, when there is a service-affecting problem, Smarts automatically pinpoints the root cause problem and its impact on other resources. No rules-writing required. The only solution in the marketplace that can make that claim.
Application dependency mapping from Smarts ADM can then automatically map the dependencies from each service or application down to the domain elements below that participate in delivering that service – thus linking the infrastructure dynamically now to the service or application! EMC does this non-intrusively (no agents) and in real-time. Again, the only solution in the marketplace that can make that claim..
For storage resource management, ControlCenter automatically discovers the storage environment; reports on health, utilization and performance; and can automatically provision storage minimizing any errors in the process.
Together, these solutions enable IT today to become a more agile partner to the business.
Top-down business impact visibility
Manage end-to-end services
Deliver new services more quickly
1. Model-Based Management
Application
Resource
Management
Network
Server
Storage
App
Incident management
Pinpoints problem
Cross storage, network, apps
Discovers application dependencies
Maps relationships cross-domain
Determines impact of change
Application
Resource
Management
Network
Server
Storage
App

5. EMC Smarts Products: Automating Data Center Operations
Title
Month Year
EMC Smarts Products: Automating Data Center Operations
EMC Solutions: Automating Data Center Operations
Data Center
Consolidation
ITIL & CMDB
Process Automation
Next Generation
Networks (NGN)
Service Delivery
Tiered Storage
Management
So, as you can see, EMC is in fact helping customers today to automate their data center operations.
We are doing this by delivering integrated resource management capabilities that are built on proven and industry-leading “automation intelligence” building blocks:
For incident management, EMC Smarts automatically discovers and models the infrastructure. It understands the generic attributes of these resources, their relationships, and the common problems associated with each of them. Then, when there is a service-affecting problem, Smarts automatically pinpoints the root cause problem and its impact on other resources. No rules-writing required. The only solution in the marketplace that can make that claim.
Application dependency mapping from Smarts ADM can then automatically map the dependencies from each service or application down to the domain elements below that participate in delivering that service – thus linking the infrastructure dynamically now to the service or application! EMC does this non-intrusively (no agents) and in real-time. Again, the only solution in the marketplace that can make that claim..
For storage resource management, ControlCenter automatically discovers the storage environment; reports on health, utilization and performance; and can automatically provision storage minimizing any errors in the process.
Together, these solutions enable IT today to become a more agile partner to the business.
EMC Products: Automated Intelligence Building Blocks
Incident Management Discovery and Modeling
Automated Analysis & Root Cause
EMC Smarts Product Family
Application Dependency Mapping
Relationships and
Dependencies
EMC Smarts Application
Discovery Manager
Storage Resource Management
Discovery, Monitoring, Reporting, Provisioning
EMC Smarts Storage Insight
EMC ControlCenter
Common Information Model

6. EMC Smarts Solutions Overview

7. EMC Smarts: Automated Incident Management
Title
Month Year
EMC Smarts: Automated Incident Management
Smarts Product Family: Incident Management Solutions
Business Impact Manager
Reporting
Service Assurance Manager
Storage Incident Management
Network Incident Management
Application Incident Management
So, as you can see, EMC is in fact helping customers today to automate their data center operations.
We are doing this by delivering integrated resource management capabilities that are built on proven and industry-leading “automation intelligence” building blocks:
For incident management, EMC Smarts automatically discovers and models the infrastructure. It understands the generic attributes of these resources, their relationships, and the common problems associated with each of them. Then, when there is a service-affecting problem, Smarts automatically pinpoints the root cause problem and its impact on other resources. No rules-writing required. The only solution in the marketplace that can make that claim.
Application dependency mapping from Smarts ADM can then automatically map the dependencies from each service or application down to the domain elements below that participate in delivering that service – thus linking the infrastructure dynamically now to the service or application! EMC does this non-intrusively (no agents) and in real-time. Again, the only solution in the marketplace that can make that claim..
For storage resource management, ControlCenter automatically discovers the storage environment; reports on health, utilization and performance; and can automatically provision storage minimizing any errors in the process.
Together, these solutions enable IT today to become a more agile partner to the business.
Storage Insight (SAN)
IP for
NAS IP
MPLS
Protocols
Application
Discovery
Application
Connectivity
Analytics: Codebook Correlation Automation
Abstraction: Common Information Model
Storage
Network
Server
Application

8. EMC Smarts Product Family: Integration
Title
Month Year
EMC Smarts Product Family: Integration
EMC Smarts
Executive
Views
Applications
Business
Infrastructure
Operations
Views
ICIM
Repository
Operations
Systems
Business
Systems
Automated
Discovery
Modeling
Adaptation
Analysis
Cross-domain
Correlation
Business Impact
Trouble Ticket
Problem Mgt
Incident Mgt
Configuration
Change
Customer Care
Reporting
Provisioning
Service Mgt
Element
Managers
Network
Managers
System
Managers
Application
Managers
Performance
Managers

9. EMC Smarts Application Discovery Manager
Title
Month Year
EMC Smarts Application Discovery Manager
Application Discovery Manager
Change Impact Analysis
Configuration Drift Avoidance
Incident Management Integration
CMDB Population
Analytics: Automated Dependency Mapping
Continuous Passive Discovery
High Definition Active Discovery
Application Dependency Mapping
Infrastructure
Applications
Servers
Apps
Network
Infrastructure
Relationships
Usage
Behavior
Abstraction: Common Information Model
Storage
Network
Server
Application

10. Application Discovery Manager: Dependency Mapping
Title
Month Year
Application Discovery Manager: Dependency Mapping
CI: Service/App
CI: App
Server
App Demand
CI: Main DB
Time
Analysis
Relationships (1-way)
Relationships (2-way)
CI: Server w/Resident Apps

11. EMC: ITIL Process Automation & CMDB Population
Title
Month Year
EMC: ITIL Process Automation & CMDB Population
Service
Delivery
Capacity
Management
Availability
Management
Financial
Management
IT Infrastructure Library (ITIL)
Defines best practices for IT Operations
Supports IT services management (ITSM) for business alignment and operational efficiencies
EMC opportunity: Incident Management with Smarts
CMDB (Configuration Management Database)
Key enabler for ITIL
Comprehensive inventory of data center infrastructure (servers, apps, storage, networks)
EMC opportunity: Feed CMDB with Application to infrastructure dependency mapping with Smarts ADM
ITIL projects have become a de facto methodology to define best practices for IT Operations. They present a set of prescribed processes that include people and procedures, describing how these processes work together to ensure a consistent set of IT services to the rest of the business. Many people call this “IT Service Management” and it has become the new standard by which CIO’s are driving consistency throughout their organizations.
EMC Smarts users can quickly determine the root cause of any incident across their entire IT domain, including storage, application, and network issues and answers to the critical troubleshooting question “where’s the problem?” Smarts, via Storage Insight, can determine storage related issues and can also launch drilldown access to ADM configuration details to gives users visibility into their applications in the context of the underlying infrastructure. Through the Smarts Service Assurance Manager (SAM), users can visually correlate the potential application impact of infrastructure failures (networks, storage) by displaying the software services running on impacted hosts as well as other connected software services.
Bottom-line: EMC Smarts and Storage Insight should be part of any ITIL incident management conversation in your accounts
At the center of these processes is a Configuration Management Database (CMDB) which provides a federated data store containing the configuration items (CIs) that IT manages (configuration records for servers, apps, network devices, storage arrays, etc.). A CMDB also must contain the relationships and dependencies across these elements as to how they work together to deliver an application service – these are called “Application Dependencies” and are at the core of what Application Discovery Manager provides. ADM can populate any CMDB that the customer has selected: 3rd party CMDBs, home grown CMDBs, or ADM can even provide a “fast-start” foundational CMDB for customers who have not selected one yet.
Bottom-line: ADM should be part of any CMDB conversation in your accounts
ADM enables customers to discover their entire application infrastructure and map all resources and dependencies, enabling enterprises to manage relationships, impact, change and configuration, demand, usage, and service levels. With the real- time, automated ADM dependency catalog, customers can eliminate reliance on tribal-knowledge and guess-work and avoid change-induced service degradations & failures.
Configuration
Management
Database
(CMDB)
Service Level
Management
Continuity
Management
Incident
Management
Configuration
Management
Problem
Management
Release
Management
Service
Support
Change
Management

12. ITIL Process Automation & CMDB Population
Title
Month Year
ITIL Process Automation and CMDB Population Solutions to enforce IT Service Management process discipline
ITIL Process Automation & CMDB Population
Minimize manual incident triage
Automated analysis, adapts to changing conditions
NO RULES TO MAINTAIN!
Generate trouble tickets for actual incidents, not arbitrary events
Populate CMDB with real-time data
Passively discover app infrastructure and behavior in real-time
Map application dependencies to infrastructure – automatically
Discover configuration detail, usage, & changes – populate CMDBs
Building upon a proud Smarts technology heritage to accelerate incident management process execution
Dramatically minimize manual effort for incident triage
Heavily automated analysis
Adapts to changing conditions
NO RULES TO MAINTAIN!
Improve incident management process quality
Generate trouble tickets for actual incidents, not arbitrary events
Determine business impact immediately
Incidents reflect business impact for prioritized escalation
Realize strong MTTR improvement quickly
Automate the hardest phase of incident management – triage
Determine problem root causes faster by applying proven EMC Smarts analysis technologies
Analysis leverages the incident management engine
Common technology serves both processes to help isolate the root cause of troublesome conditions
Identify problems based on incident history
Analyze incident root causes for more accurate problem isolation
Reduce manual effort in problem management
Automated analysis provides subject matter experts with the right information to perform their functions – minimize manual analysis
Optimize the proper use of subject matter expertise
Automate the mundane – subject matter experts should not perform work that can be automated
Award-winning nLayers technology offers optimum application discovery and federated CMDB engine
Application Discovery Manager (ADM) is the best application discovery and mapping product
Forrester agrees: #1 in “CMDB for Application Mapping” report
Build a true federated CMDB
Integration binds the elements needed for a real-world CMDB
Reconciliation engine resolves data conflicts and ambiguities
Ensure CMDB accuracy with automated discovery
ADM captures the truth about your IT environment
A CMDB with a purpose
The real power of the CMDB is what you do with it
EMC is building a full automation strategy based on the CMDB
Business services revolve around the application, so
EMC automation triggers action based on applications
Understand application structure and behavior
ADM discovers both – automatically
Application details are related to infrastructure – automatically
Automated triage prioritizes action based on applications
Incidents with the highest impact must be addressed first
EMC technologies can determine this priority – automatically
Award-winning EMC analysis expands to applications
Proven Smarts technologies are combining with new developments to drive automated application analysis
Automate to optimize applications, not infrastructure
EMC’s automated service orchestration vision is based on application-level intelligence that guides infrastructure control
Automated Incident Triage
Problem Management Analysis
Find problem root causes faster
Analyze incident root causes for more accurate problem isolation
Optimize proper use of subject matter experts
Move more root cause to Level One
Accurately manage change impact
Eliminate reliance on tribal knowledge & artifacts
Proactively determine impact of change before you make it
Identify change-induced problems
CMDB Population
Change Impact
Management

13. Data Center & Server Consolidation Issues
Network
Network
Apps
Apps
Hosts
Hosts
Manually intensive
Prone to error
Slow to execute
Consolidated Data Center
Network
Apps
Hosts

14. Security Management extension – integration with enVision
Other Assessment Questions (Total)
Neutral
Rate this statement: " Future technology purchases for infrastructure management must be approved by the Security Team" 19
Strongly Agree ---- Strongly Disagree
Rate this statement: "When we assess new technologies the NOC and SOC review concurrently" 11
Rate this statement: " When Smarts identifies a network issue, it us up to the security team to tell us if there is a risk or breach" 11
Rate this statement: "Our current process for remediation of the security risk of a network issue nominated by NI is clear and uncomplicated" 11
Rate this statement: "Our current process for determining the security risk of a network alarm is clear and uncomplicated" 13 2 4 6 8 10 12 14 16 18 20

15. Native Security Log integration with enVision
Title
Month Year
Native Security Log integration with enVision

16. Title Month Year Industry Leading Products EMC Smarts
EMC Smarts Application Discovery Manager
EMC Smarts Storage Insight & EMC Control Center