1. Colorado creative Corridor
OPENING TITLE
Colorado creative Corridor

2. PHOTO - VERTICAL

3. TITLE - TOP

4. Who We Are
The Colorado Creative Corridor is a 331-mile trail that links the mountain towns of Carbondale, Crested Butte, Paonia, Ridgway and Salida.
RMPBS highlight

5. What We Offer
These five towns combine to offer a collective visitor experience of unique event programming and activities alongside mountain-town eclecticism, majestic vistas and outdoor recreation, and authentic Colorado mountain culture.

6. How we Got Here Originally modeled after the Hot Springs Loop
Located along West Elk Loop Scenic Byway
Common synergy with rural, western Colorado Certified Creative Districts
Ultimately, came down to who responded and had funds to contribute.

7. MMG Application Partnerships with fellow Creative Districts
Challenges of working remotely
Budget: income & expenses

8. Day-to-day operations
Organizational model with one lead entity
Monthly meetings & reporting
Labor of love
Volunteers and unpaid overtime
Reality of rural tourism & arts

9. Marketing & Branding Branding elements & selection process
Colorado.com Brand Channel & assets
Social media outlets

10. Marketing & Branding Cont.
Print & web-based products
Selection of entities for inclusion
Impact to-date
Marketing & Branding Cont.

11. Public Relations
Earned media

12. 268 Total Mentions | 142.9 M Total Reach | $67.9K Publicity Value
Public Relations Cont.
Publicity Value: Colorado Creative Corridor Oct. ‘17-Oct. ‘18 (measured by Cision)
268 Total Mentions | M Total Reach | $67.9K Publicity Value

13. Future plans
FY19 funding
Additional partners
Small MMG
Paonia
Ridgway

14. colorado.com/creative-corridor-channel
TITLE - TOP
facebook.com/coloradocreativecorridor Instagram.com/coloradocreativecorridor

15. TITLE & SUBTITLE 3