1. Product Launch
Raphaela Brandner

2. Product Launch (1/2) Sales Website Marketing PR Support
Set up training program for sales reps
Create sales guide
Set revenue targets for launch period
Website
Create product video
Design pricing page
Design landing pages
Design homepage
Marketing
Create promotional material
Create social media launch campaign
Set up a blog - PR
Brainstorm press story
Identify key influencers
Invite influencers to test product
Send press release -
Support
Set up help desk on Zendesk -

3. Product Launch (2/2) Train support staff Create a user forum
Write scripts for tutorial videos

4. Sales Set up training program for sales reps Create sales guide
Set revenue targets for launch period

5. Set up training program for sales reps
Use materials from the support team to train product-specific workflowsCreate exercises and FAQ sheets for repsTake a full day to train the group

6. Create sales guide
Include feature overview, FAQs, pricing plans and discounts

7. Set revenue targets for launch period
... and offer incentives related to the launch targets!

8. Website Create product video Design pricing page Design landing pages
Design homepage

9. Create product video
The product video will be embedded on the homepage

10. Design pricing page

11. Design landing pages
Identify main keywords and create landing pages for each

12. Design homepage
Includes product video, feature overview, testimonials, links to pricing plans, SEO text, footer

13. Marketing Create promotional material
Create social media launch campaign
Set up a blog -

14. Create promotional material
Flyers, brochures, case studies etc.

15. Create social media launch campaign

16. Set up a blog

17. PR Brainstorm press story Identify key influencers
Invite influencers to test product
Send press release -

18. Brainstorm press story

19. Identify key influencers
Print mediaOnline mediaBloggers, vloggersVIPs

20. Invite influencers to test product
Send out personalized to all influencersInclude coupon for Pro account and provide them with all the material they need to write a review (screenshots, logos, specs...)

21. Send press release

22. Support Set up help desk on Zendesk - http://www.zendesk.com
Train support staff
Create a user forum
Write scripts for tutorial videos

23. Set up help desk on Zendesk

24. Train support staff

25. Create a user forum

26. Write scripts for tutorial videos