1. Identity Design
Logo Campaign

2. OBJECTIVES
Knowing what are the elements of art & principles of design & how to use them to create strong designs
Knowing what are the qualities of great designer.
Knowing what is the process of designing a logo.
Completing a logo campaign

3. GRAPHIC DESIGN
The art of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

4. Elements of Art/Design

5. Principles of Design

7. Using Color Theory to create good designs

10. WHAT MAKES A GREAT LOGO ?

11. WHAT MAKES A GREAT LOGO ?

12. Top 10 Qualities of great graphic designer
ARTISTIC ABILITY
CLIENT ORIENTED
COMMUNICATION
CREATIVITY
MANAGES PRIORITIES
KNOWS AUDIENCE
OPEN TO CHANGE
STRATEGY
TEAMWORK
TECHNOLOGY

13. THE PROCESS OF BRAND IDENTITY DESIGN
COMING UP WITH IDEA
THE RESEARCH AND
BRAIN-STORMING
SKETCHING
DIFFERENT DESIGNS FOR
ONE IDEA
RENDERING SKETCH TO DIGITAL FORMAT
PRESENTING,
MAKE CHANGES AS NEEDED
FINISHING
AND DELIVERING

14. STEP 1 – Designing the Logo
Selecting a topic
requirements
Design a logo for someone in class
You will need to each fill out a questionnaire to help each other understand what you want for your logo
The logo can be fictional or real
Your name – good for resumes
A fictional or real business
Ex: Babysitter, DJ, Tutor, or a parent/family member’s business
Club, community service
Must be original
Your logo must have a symbol, text, and a tagline
Have your client select a topic for the logo
Brainstorm/research ideas
Begin sketching, must have 5 different ideas for one topic
Rough sketches to be done in pencil on white drawing paper, then apply color
You will need to turn in sketches in with final design
Create 3 different digital designs using Adobe Illustrator ONLY

15. STEP 2 – CREATING THE LOGO
Confer with your client – find out what they want for a logo and any ideas they have for what it should look like
Sketch out 5 different ideas for the logo on drawing paper
Show your client the 5 designs and get their feedback
Make any necessary changes before beginning to create it digitally
Use Adobe Illustrator to design the logo
Must have one logo in black and white & one in color
Show the client the final digital logo designs for final approval

16. STEP 2 – Creating a mood board
Creating a color scheme (use Pinterest)
Include 2 different font choices
Create 3 different patterns to use for details through the logo campaign
Include images of inspiration (things from nature, man made objects – not someone else’s logo or artwork)
Include original patterns that you design using Illustrator
Include THREE final digital logo designs

18. Where are you on the project?
What should be done by now
What’s due next
5 Logo sketches of logos
3 Digital logos created in Illustrator
One in black and white
One in color
Mood Board due 5/11 THURS.
Logo Rationale do this before product design
3 Product Designs due TBA
Package
Your choice for other 2
Business card + card holder
Letterhead + postcard
Novelty item (water bottle – you design label & put on real bottle)
Paper shopping bag
Website homepage

19. STEP 3 – DESIGNING THE PRODUCTS THE LOGO GOES ON
Requirements
Products
In order to complete the logo campaign, you must create products to put the logo on.
You will need to design THREE different products – one must be a package design
Your logo needs to be on all products, sometimes more than once
Graphic elements must be included, stick to the color scheme from your mood board
Fonts should be from mood board
You will need to include the patterns you created in Illustrator
No introduction of new details
Package design – everyone must include this design
Business card + card holder
Letterhead + postcard
Novelty item (water bottle – you design label & put on real bottle)
Paper shopping bag
Website homepage
You come up with your own ideas, check with me first

20. Logo Campaign Examples
What other elements are found on
these products?
Where are the GRAPHIC ELEMENTS?

21. Logo Campaign Examples
What products do you see in these examples?

22. Show Examples of Package Designs - Folder