1. EU Security Awareness Campaign
16 September 2004
EU Security Awareness Campaign
Follow-up on the idea to introduce the campaign in Europe
Vienna,
Elise Roders

2. Previously at TNC (June 2004)
16 September 2004
Previously at TNC (June 2004)
Dutch Campaign introduced
Discussed possibilities
show concept again if necessary
Good respons, but some doubts on migration to other countries
What did we learn?

3. Issues raised
Even though the Dutch concept was praised at Rhodes, some issues were raised:
In many countries NRENs do not communicate with their end-users directly. This may cause difficulties
Many countries do not have budget for a campaign like ‘Out to get you’

4. What about reaching the end-users?
16 September 2004
What about reaching the end-users?
If your NREN is interested in the campaign, but needs the cooperation of connected organisations, we can provide a basic text to be used in letters or leaflets, explaining the aim of the campaign.
This way the necessary support for the campaign can be gained. It will be up to the NREN to contact the organisations concerned.
Tell about Dutch experience: Universities approached us with the idea. A central organisation saves time and money.

5. What about money?
TERENA, BELNET and SURFnet are currently exploring the options the EU provides.
Funds will be granted easier if the project is supported by more countries: We need to know who wants to join!

6. Online material A website is the core of the campaign
Option 1: Managed locally
Option 2: Centrally managed
One time costs EUR 4,535
Per country EUR 815
Screensaver EUR 100
One time costs EUR 3,065
Text changes EUR 200 each
Each country hosts and maintains its own site: flexible and cheap
All sites are hosted on a central server: cheap start but changes are expensive!

7. Included in these prices are:
Creating a flexible website, that provides a basis for countries to join;
Creating a style book to be used by the people working with their local site;
Adjusting animations, buttons, visuals etc. to the local language;
Adding local language version (Flash + HTML).
Translated texts have to be provided by local NREN

8. Printed material / giveaways
Again there are multiple options. Designs can be made in Holland, but printed at local companies. This may save costs.
Costs depend on numbers / languages etc.
Examples (actual costs in Dutch campaign):
2500 posters: EUR945 (prints) + EUR500 (design)
10,000 mints: EUR 1350 (production) + EUR 475 (design)
Advertisement in 300,000 school agendas: EUR 30,000

9. These indications are all based on the assumption that the Dutch concept is not changed. If changes are required additional costs have to be taken into account.

11. What do we need to decide?
Who wants to distribute information (and will therefore need a basic text)?
Who wants to participate at the central level?
Did we leave out anything?

12. Any questions? For more information: Elise Roders
Manager Community Support
SURFnet bv