1. EMBA 515: Fostering Innovation
How do you invent new stuff that people want?

2. Agenda for the Day
Morning: Gain a basic understanding of the design thinking process
Afternoon: Collect a few tools; choose an area in which to innovate

3. The design process looks like this, according to Tim Brennan of Apple’s Creative Services Group

4. Consider that you already have an idea of what to do…
Our favorite beleaguered pool chemicals company, one more time!
And I promise, this is the last time.

5. The Deep Dive

6. A few other examples

8. The book fairy is in the house!
Read Chapter 1 Identify and be ready to discuss the handful of interesting ideas you find.

9. A Few Lean Startup Concepts
Place lots of small bets. Don’t just put everything on one big bet. Iterate Your Design: “Rapid Prototyping” Create a business model, not a “plan.” Offer an MVP: Minimally Viable Product

10. Two ways to think about the design process

11. Four basic questions of the design process

12. Pitch your plan to the panel
EMBA 515: An overview of the steps and outputs
April – June
April Session
SAT /PM
May Sessions
THU /AM
THU /PM
THU /EVE
Friday
Saturday
Identify the Challenge
Observe
Learn about the audience for whom you are designing
Form Insights
Organize & learn from observations
Ideate
Frame the “How Might We” options & Brainstorm solutions
Prototype
Build representation of ideas to show others
Test
Field day to test, refine & iterate
Business Model
Use canvas to build plan
Resulting in…
Design Brief, incl:
Design Challenge defined
Research Plan
A stockpile of observations
Observation wall & Insights
Pont of View
3 Value Propositions
Physical prototypes
Define the best
June Session
Pitch your plan to the panel

13. Pitch your plan to the panel
EMBA 515: An overview of the steps and outputs
April – June
April Session
SAT /PM
May Sessions
THU /AM
THU /PM
THU /EVE
Friday
Saturday
Identify the Challenge
Observe
Learn about the audience for whom you are designing
Form Insights
Organize & learn from observations
Ideate
Frame the “How Might We” options & Brainstorm solutions
Prototype
Build representation of ideas to show others
Test
Field day to test, refine & iterate
Business Model
Use canvas to build plan
What Is?
What If?
What Wows?
What Works?
Resulting in…
Design Brief, incl:
Design Challenge defined
Research Plan
A stockpile of observations
Observation wall & Insights
Pont of View
3 Value Propositions
Physical prototypes
Define the best
June Session
Pitch your plan to the panel

14. Trust the Process! It will turn out OK.
“Enlightened trial & error succeeds over the planning of the lone genius.”
Trust the Process! It will turn out OK.