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Propaganda during WW2 Rosie the Riveter
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What is Propaganda? The art of persuasion
The spreading of ideas, information or rumours for the purpose of helping or injuring an institution, a cause, or a person. Intended to make us accept or approve something without looking closely at the evidence. Utilizes emotion and avoids critical thinking.
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Types of Propaganda Testimonial Glittering Generalities Transfer
Plain Folk Bandwagon Name calling Card Stacking
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Card Stacking: The strategy of showing the product’s best features, telling half-truths, and omitting or lying about its potential problems.
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Testimonial: The use of well-known, respected people to endorse a product or service.
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Transfer: The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form of propaganda.
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Bandwagon: Bandwagon attempts to persuade the target audience to take a course of action "everyone else is taking." "Join the crowd." This technique reinforces people's natural desire to be on the winning side.
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Name calling: The use of names that evoke fear or hatred in the viewer
Name calling: The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol.
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Forms of Propaganda Art (posters, paintings, etc) Music
Films (cartoons, instructional, etc) Books Radio Educational Material Press
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BUT WHAT'S THE BIG IDEA? “In the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily." - Joseph Goebbels
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