1. A new plan for Peterborough
Tobacco Control
A new plan for Peterborough

2. Q & A National context Local context Our plan

3. Q & A

4. How many adults in Peterborough smoke?

5. approx.
25,889

6. How many deaths are attributed to smoking every year in Peterborough?

7. 259

8. What is the cost of smoking in Peterborough to our society?

9. £49m

10. How many tonnes of waste are generated in Peterborough each year by smoking?

11. 18 tonnes Including 4 tonnes discarded as litter

12. 66 fires over the past 5 years where the ignition source has been smoking materials (which includes cigarettes)

13. 3 deaths and 5 injuries
over the past 5 years where the ignition source has been smoking materials

14. 11% of fires occured between 5 and 6 pm

15. 47% of fires due to careless disposal over a five year period
Main Cause Description
Total
% of Total
Careless handling - due to careless disposal 31
47%
Heat source and combustibles brought together deliberately 12
18%
Combustible articles too close to heat source (or fire) 7
11%
Careless handling - due to sleep or unconsciousness 4 6%
Accumulation of flammable material 3 5%
Careless handling - due to knocking over
Other
Other intentional burning, going out of control 1 2%
Playing with fire (or heat source)
Negligent use of equipment or appliance (heat source)
1.5% 66
100%
47% of fires
due to careless disposal over a five year period

16. National context

17. To create a smokefree generation
National vision
To create a smokefree generation
This will be achieved when smoking prevalence is at 5% or below

18. National ambitions

19. The first smokefree generation
People should be supported not to start smoking
Reduce the prevalence of 15 year olds who regularly smoke from 8% to 3% or less
Reduce smoking prevalence among adults in England from 15.5% to 12% or less
Reduce the inequality gap in smoking prevalence between those in routine and manual occupations and the general population

20. A Smokefree pregnancy for all
Every child deserves the best start in life
Reduce the prevalence of smoking in pregnancy from 10.7% to 6% or less

21. A Parity of esteem for those with mental health conditions
People with mental ill health should be given equal priority to those with physical ill health
Improve data collected on smoking and mental health to support people with mental health conditions to quit smoking
Make all imental health inpatient services smokefree by 2018

22. Backing evidence based innovations to support quitting
Help people to quit smoking by permitting innovative technolgies that minimise the risk of harm
Maximise the availability of safer alternatives to smoking

23. Local
context

24. What are the local challenges that need to be addressed in order to support these national ambitions?

28. Sick days approx. £3.7m Lost productivity approx. £13.9m
Smoking breaks approx.
£21.5m
Accidental fires approx.
£725k
NHS approx.
£6.3m
Care approx.
£4.5m

29. Our plan

30. 4 connected workstreams

31. Inform people about the dangers of smoking

32. Prevent the harm caused by smoking
Educate
Enforce
Support pregnant smokers to quit, Educate young people about the harms of smoking, Illicit tobacco, Regulation and enforcement, Reduce the number of adults that smoke

33. Support smokers to quit
Young people
Adults

34. Target those most affected by smoking
Eliminate variations in smoking rates

35. Inform
Target
Prevent
Support

36. Breakout Groups

37. Inform people about the dangers of smoking
Prevent the harm caused by smoking
Support smokers to quit
Target those most affected by smoking

38. I can
We should

39. I can inform
I can prevent
I can support
I can target 1. 2.

40. We should inform We should prevent We should support We should target1. 2.

41. Public Health England Clear Assessment: excellence in tobacco control

42. Clear is an evidence based improvement model which helps develop local action to reduce smoking prevalence and the use of tobacco.

43. Leadership Local Priorities Challenge Results

44. Leadership - Vision and leadership; Planning and
commissioning; Partnership
Challenge - Prevention; Compliance; Communication and denormalisation; Innovation and learning; Cessation
Results and outcomes - Clear profile

45. Next steps