1. Q Promotion Playbook
AMER Q2 2018

2. Q2 2018 Promotions Total Security For Less – M300 at M200 prices
High Availability at 50% off
Basic Security to Total Security Promotion
Get Wi-FI certified and go on vacation
Customer Loyalty Trade Up Program
Technical Training Purchase Discount
Competitive Trade In Program
SchoolMate – Gov/Ed Discount Program
Security Pays – Now with Trade Ups

3. Total Security For Less – M300 at M200 prices
Promo Target: Small to Medium Business Prospects
Product Line: M300 TSS 1yr and 3yr
Availability: Worldwide
Timeframe: April 1 through June 30, 2018
Customers planning on purchasing M200 appliances will get a free upgrade to an M300 if they purchase the Total Security bundle.
There’s no better time to enhance your network security at a great price. Move to Total Security Suite in a high powered rack mounted appliance and for a limited time, purchase an M300 1 year or 3 year TSS Model at the matching M200 solution price.
Promotion Details
Purchase M300 TSS at the M200 TSS price
Applies to 1 year and 3 year TSS only including Trade Up and Trade In models
Use promo code WGQ218A379
Rules
Not stackable with any other promotion
Promotion runs until June 30, 2018 or while supplies last
TSS renewals remain at M300 pricing
Model
SKU
M300 MSRP
Promo MSRP
WatchGuard Firebox M300 with 3-yr Total Security Suite
WGM30643
$6,920
$4,875
WatchGuard Firebox M300 with 1-yr Total Security Suite
WGM30641
$3,795
$2,665
Trade Up to WatchGuard Firebox M300 with 3-yr Total Security Suite
WGM30673
$6,320
$4,455
Trade Up to WatchGuard Firebox M300 with 1-yr Total Security Suite
WGM30671
$3,190
$2,250
Competitive Trade In to WatchGuard Firebox M300 with 3-yr Total Security Suite
WGM30693
$5,960
$4,195
Competitive Trade In to WatchGuard Firebox M300 with 3-yr Basic Security Suite
WGM30083
$3,170
$2,235

4. High Availability at 50% Off for M300, M400 & M500
Promo Target: Current customers of active M300, M400, and M500 appliances
Product Line: High Availability
Availability: Worldwide
Timeframe: April 1 through June 30, 2018
High Availability in Active/Passive mode provides redundant protection for your network. Do you have an existing customer using a mid-range M300/M400/M500 running just a single appliance? Take advantage of this limited time promotion to eliminate this single point of failure in your network at  half of the usual cost.  
Promotion Details
Receive 50% off an HA unit (Just 25% of the non HA price)
Applies to all active M300, M400, and M500 models
All HA 1yr and 3yr Standard Support
Current units must be active to participate
Use promo code WGQ218A380
Rules
Not stackable with any other promotion
Promotion runs until June 30, 2018 or while supplies last
Cannot be used with new product purchases
WatchGuard High Availabilty Units
SKU
WatchGuard Firebox M300 High Availability with 3-yr Standard Support
WGM30073
WatchGuard Firebox M300 High Availability with 1-yr Standard Support
WGM30071
WatchGuard Firebox M400 High Availability with 3-yr Standard Support
WGM40073
WatchGuard Firebox M400 High Availability with 1-yr Standard Support
WGM40071
WatchGuard Firebox M500 High Availability with 3-yr Standard Support
WGM50073
WatchGuard Firebox M500 High Availability with 1-yr Standard Support
WGM50071

5. Get Total Security Today and save 15%
Promo Target: End Users with BSS
Product Line: T-Series product line (T10, T15, T30, T35, T50, T55, T70, wired and wireless)
Availability: Worldwide
Timeframe: January 1 through June 30, 2018
Help and support your customers make the move to Total Security. There is no better time to insure your customers are protected by the widest variety of network security services, ranging from standard IPS, URL filtering, Gateway AV, application control, and antispam, to services for combating advanced threats such as file sandboxing, data loss prevention, ransomware protection and more. By choosing WatchGuard you choose Total Security.
Promotion Details
T Series Customers will receive a 15% discount when moving from BSS to TSS
Applies to 1 year and 3 year TSS upgrades only
Upgrades should be encouraged while product is active using promo code WGQ218A375
Retain value for remaining services!!
Rules
Not stackable with any other promotion
Upgrades receive credit for unused services (prorated)
Discount applies to prorated portion after credit for the remaining services
To calculate the discount for quotes only including TSS upgrades, multiply 15% times the purchase quantity for the WGBULKCRT SKU
TSS renewals do not apply
For more information on co-terming services contact your WatchGuard representative

6. Wi-Fi Training and Exam Vacation Bonanza
Promo Target: Resellers
Product Line: Cloud Wi-Fi, Training
Availability: Worldwide
Timeframe: AMER Q2 – Q4, EMEA Q3 – Q4
Who wouldn’t want a free vacation? Get started on the path of profitability while securing customers wireless infrastructures. Login to the partner portal Learning Center, navigate to the Wi-Fi Cloud section for training and take the free exam. This enters you into a drawing for a $2,000 trip voucher. In a few short hours you will be ready to get out there with confidence assisting your customers develop a better secure Wi-Fi infrastructure. And who knows, you might be the next one taking flight!
Promotion Details
Drawing for $2,000 trip voucher, one per region, at the end of the promotion
Wi-Fi purchases made within 60 days of exam receive an additional 10% off any model, any volume
Cannot be stacked with any other promotion
Returns will be monitored
Rules
Not stackable with any other promotion

7. Customer Loyalty Trade Up Program
Target: Customers with older WatchGuard product
Product Line: Firebox T & M Series, Access Points
Availability: Worldwide
Timeframe: Currently no end date
Our customers are our most important assets. Insuring they are satisfied with their purchase and continued level of security is paramount. To assist our reseller community maintain these customer relationships WatchGuard offers the Customer Loyalty Trade Up program. These SKUs are discounted up front to help you secure your customers and your sales.
Promotion Details:
Current WatchGuard customers can earn up to 25% off the purchase of the latest Firebox technology when retiring an older WatchGuard appliances
The WatchGuard Trade Up Program allows you to replace your aging products with the best from WatchGuard, keeping you a step ahead of the evolving threats that endanger your business
Complete information available at
Rules:
Not stackable with any other promotion

8. Technical Training Promotion (Part of WatchGuard One Program)
Target: Reseller Technical Engineer
Availability: Worldwide
Timeframe: Ongoing
Product Line: Firebox T15-W &T35-W: WGT16043; WGT16043-JP; WGT36043-WW; WGT36043-US
Access points AP320 & AP420: (TBD)
Program Detail:
Complete technical training and pass WatchGuard Essentials Kryterion test
Purchase 3-year Firebox T15-W for $99 USD + Shipping costs OR
Purchase 3-year Firebox T35-W for $199 USD + Shipping costs
Includes Total Security Suite
AND
Pass Fireware Essentials or Wi-Fi Cloud Core Kryterion test
Purchase 3-year AP320 Total Wi-Fi for $249 USD + Shipping costs
Purchase 3-year AP420 Total Wi-Fi for $299 USD + Shipping costs
Renewal to be purchased prior to expiration
Rules:
Sold to individual, not to reseller
Sold direct through WatchGuard
May only purchase one product from each category (Firebox/AP)
Contact your local office for shipping cost estimates
Not available in Latin America

9. Red Instead Competitive Trade In Program
Promo Target: End User
Product Line: Firebox, XTM
Availability: Worldwide
Timeframe: No end date
WatchGuard helps make it easier to convert less effective firewalls to the best in the business. The award winning Firebox UTM solutions, available in both table top and rack mount are ready to go to work.
Promotion Details
Trade in a competitor’s security product for a Firebox 3-Year Security Bundle/Suite and pay only the renewal price*
Competitive Trade In SKU list available in WatchGuard price list
Rules:
Non stackable with another promotion
Deal Registration OK
Duty and Import costs may apply depending on the country
* Prices may vary by SKU

10. SchoolMate – Gov/Ed Discount Program
Promo Target: Non-profit, schools, and government
Product Line: All products
Availability: Worldwide
Timeframe: Currently no end date
Promotion Details:
Qualifying government, education, and non-profit institutions can earn additional savings when purchasing WatchGuard products to secure their networks
Federal, state and local governments (cities/municipalities/counties)
Accredited 2 or 4 year colleges and universities
Public and private primary and secondary schools (K-12)
School districts
School boards
University hospitals
Libraries
Public sector organizations
Non-profit organizations
Rules:
Not stackable with any other promotion

11. Security Pays Spiff Program – Now With Trade Ups!
Promo Target: Partner sales representatives
Product Line: All products
Availability: AMER & EMEA
Timeframe: Spiff amounts may change throughout the year
WatchGuard wants to reward you for your hard work and loyalty. Open to all active WatchGuardONE Partners, Security Pays is one of the most lucrative programs in the industry. You can earn real dollars for participating and selling WatchGuard solutions. Accrued funds are deposited into your Security Pays debit card account, and you can use those funds at most stores and online retailers around the world. Check out this quarters excellent spiffs.
Eligibility
Domestic and International Partners
Platinum, Gold, and Silver partners only
Terms & Conditions
See program details at
Claims must be submitted within 30 days of invoice date
Only individual may receive payout
Spiffs payable only on eligible SKUs; SKUs may change without notice, check back frequently
Participation in Security Pays program required
Proof of sale required
Spiff amount may vary based on special bid pricing at WatchGuard’s discretion
Spiff amount may change without notice

12. THANK YOU