1. How partners can get the most out of their marketing and social selling
OCP Meeting-in-a-Box
April 2018

2. Marketing & Social Selling
Today’s Meeting
Introduce marketing and social selling through Microsoft and what it means for partners.
Marketing & Social Selling
Partner Impact
Reach Customers
We are kickstarting a six month series regarding high priority topics of how Microsoft can best support partner growth. Each month, we will be covering a new topic – starting with:
Marketing and Social Selling
General Data Protection Regulation
Artificial Intelligence
Independent Software Vendor
Modern Workplace
Business Applications and Industry
This month will be the first of the presentation series, starting with introducing marketing and social selling through Microsoft and what it means for partners. We will be covering:
What marketing and social selling means with Microsoft
How partners benefit by working together with Microsoft
How to reach more customers with Microsoft’s provided resources and guides

3. Smart Partner Marketing
Marketing and Social Selling
Partner Impact
Reach Customers
Smart Partner Marketing
Strengthen relationships
Differentiate through a unique customer experience
Maximize customer loyalty 
Amplify your presence
Assess your current state and get marketing recommendations that suit your specific business goals
Benchmark your digital marketing with Maya
Looking to get ahead – and stay ahead – by attracting and retaining the right customers?
Wherever you are in your marketing development journey, Microsoft has the resources to help partners maximize your impact.
There are three starting points listed below and depending on what your immediate marketing goals are, get started and:
Build a foundation
Tell your Story
Understand your customers
Use the right tools to get you there
Amplify your presence
Assess your current state and get marketing recommendations that suit your specific business goals
Benchmark your digital marketing with Maya
Strengthen relationships
Differentiate through a unique customer experience
Maximize customer loyalty
Additionally, we offer resources to guide you to reach your business goals with materials such as:
Informational videos
Presentation decks
Customizable marketing campaigns
For more information:
Smart Partner Marketing
Resources
Build a foundation
Tell your story
Understand your customers
Use the right tools to get you there
Resources
Infromational Videos
Presentation decks
Customizable marketing campaigns

4. Marketing and Social Selling
Partner Impact
Reach Customers
Social Selling
Series of actions to develop relationships as part of the sales process
Build sales team’s online persona
Create a strategy around Social Selling Index (SSI)
Arm them with great content
Target the right audience
Understand and keep track of key company changes
Engage with and gain key insights from customers and prospects
Social Selling a series of actions to develop relationships as part of the sales process.
In Miri Rodriguez’s article, “3 Steps to Get Your Sales Team Onboard with Social Selling”, she discusses top tips on how to operationalize social selling as referenced from LinkedIn’s ebook, “Getting Started with Social Selling”. In the article, Miri notes how LinkedIn emphasizes how important it is to transform business’ sales team’s online branding, “87% of customers had a favorable impression of a salesperson who was introduced to them through their network. Additionally, 81% of buyers are more likely to engage with a strong, professional (personal) brand.”
In order to help your sales teams get on board with social selling, we’ve created a three step process:
Build Sales Team’s Online Persona - the company and sales team must work together to build out a robust and professional online presence in order to have consistent branding.
Create a Strategy Around Social Selling Index (SSI) –
In 2014 LinkedIn debuted their four step Sales Navigator social selling tool
Establish a presence on social networks
Find the right people
Engage with those people
Build trust
The SSI is their set of metrics to measure a brand’s progress. Though it shouldn’t be the only factor in determining effective social selling, it does still offer insight into a company’s sales online presence.
Arm Them with Great Content –
According to “B2B Buyer’s Demand Personalization, Seamless Deployment, Peer Review”, a 2016 B2B Buyer’s Survey Report, “buyers are scrutinizing potential vendors more closely than ever”
Even more important is that today, “65% of buyers agree that a vendor's content has significant impact on buying decisions.” (“3 Steps to Get Your Sales Team Onboard with Social Selling”)
With each step, your company is leveraging your online professional brand in order to:
Target the right audience
Understand and keep track of key company changes
Engage and gain key insights from customers and prospects
For more information:
Social Selling
Create a Strategy Around Social Selling Index
Arm Them with Great Content
"81% of buyers are more likely to engage with a strong, professional (personal) brand”
– “Getting Started With Social Selling”, LinkedIn

5. Marketing and Social Selling
Partner Impact
Reach Customers
Partner Impact
Microsoft partners enjoy margins nearly 20% higher than those using other technologies.
Read partner success stories to learn more.
Working with Microsoft offers a tremendous opportunity for partners:
Broaden company reach and expand your business customer base
Accelerate growth and generate new business
Increase revenue
Additionally, Microsoft’s offering of customizable sales and marketing materials will help your company to:
Go-to-market faster
Reach the right customers
Grow your profits
With regard to adapting a technical journey, partners will see and be able to:
Increase sales
Accelerate app development
Deploy more effectively
If you decide to go beyond Microsoft to sell and support third-party apps, the benefits include:
Scale your business with it’s level of growth
Increase profits
Create differentiation
Offer your customers a broader portfolio of solutions
Microsoft partners enjoy margins nearly 20% higher than those using other technologies. To learn more about similar partner success stories, head over to
For more information:
Partner Impact
Partner Success Stories
Broaden reach and expand business customer base
Accelerate growth and generate new business
Increase revenue

6. Reach Customers
At this point, we’re pivoting over to showcase how partners can get started.

7. Promote Your Business 01  02  03 
Opportunity
Partner Impact
Real-Life Examples
Microsoft helps partners develop targeted, consistent, and positive marketing strategy to fuel business growth.
Grow Your Cloud Practice 01
Take advantage of MS resources:
StepUp webinars
Market SureStep digital marketing resources
Revenue Growth Academy classes and guides
Cloud Growth & Profitability offerings 
Customize Your Marketing Strategy with Ready-to-Go Campaigns 02
Microsoft helps partners develop targeted, consistent, and positive marketing strategy to fuel business growth.
Take advantage of Microsoft’s resources in order to grow your cloud practice:
Adopt a new cloud solution with StepUp webinars
Modernize your marketing with Market SureStep digital marketing resources
Increase revenue growth with Revenue Growth Academy classes and guides
Increase profitability with Cloud Growth & Profitability offerings
Successfully drive your sales and marketing efforts by starting with any of our six campaigns:
Cloud Platform
Cross-Product
Microsoft Dynamics
Office Solutions
Server Solutions
Windows & Devices
Each campaign is equipped with focused messaging, ready-made presentation decks, and templates to help get you started.
Create a partner profile and get started with referrals to better connect with customers. Transform your message and attract potential customers with some of our features such as:
Enhanced profiles
LinkedIn integration
For more information:
Promote Your Business
Grow Your Cloud Practice
Customize Your Campaign Marketing Materials
Connect with Customers 
Pick from any of our six campaigns:
Cloud Platform
Cross-Product
Microsoft Dynamics
Office Solutions
Server Solutions
Windows & Devices
Connect with Customers 03
Get noticed by keeping an up-to-date partner profile:
Enhanced profiles
LinkedIn integration 

8. Partner Marketing Center
Tools and Services
Opportunity
Partner Impact
Real-Life Examples
Utilize Microsoft marketing tools to build your brand and reach your customers
We provide the resources to help your business grow.
Utilize Microsoft marketing tools to build your brand and reach your customers:
Partner Marketing Center
Go to market faster
Reach the right customers
Grow your profits
Build your Azure practice
Marketing training
Offers and incentives
Technical training
Practice playbook
Other tools
Sales Navigator
Logo builder
Web content on Digital Commerce and Campaign Network
Referrals Program
Other services
Social
SEO
For more information:
Tools and Services
Azure
Partner Marketing Center
Go to market faster
Reach the right customers
Grow your profits
Other tools
Sales Navigator
Logo builder
Web content developer
Referrals Program
Azure
Marketing training
Offers and incentives
Technical training
Practice playbooks
Other services
Social
SEO

9. Remote technical webinars Technical consultations
Technical Journeys
Opportunity
Partner Impact
Real-Life Examples
Microsoft offers personalized guidance to help your team grow your business capabilities:
Microsoft offers personalized guidance to help your team grow your business capabilities:
Participate in remote technical webinars
Schedule one-on-one guidance from Microsoft partner technical consultants
Gain development tips for our application via live chat
There is a plethora of topics for Partners to choose from, including:
Application innovation
Cloud infrastructure and management
Cloud voice
Collaboration
Business applications
Data and AI
Modern desktop
Security and compliance
Key resources:
Explore your benefits
Learn about products and sales solutions to support your business
Find answers to partners’ most frequently-asked questions
For more information:
Technical Journeys
Key resources
Remote technical webinars
Participate in remote technical webinars with interactive training and real-time Q&A capabilities.
Technical consultations
Schedule one-on-one personalized consultations with Microsoft technical consultants
Dev chat
Get live feedback from technical consultants with development tips for application.

10. Sell and support third party apps
Scale Your Business
Expand your business by partnering with Microsoft and your company will be on its way to greater scale and profitability!
Resell your app
Sell and support third party apps
Assess your operations and sales readiness
Check app considerations
Microsoft will help you expand your business in new ways by doing more together!
Are you ready to resell your app? By following these four key steps and using our assets, your business will be on its way to greater scale and profitability:
Checking app considerations
Developing resale strategy
Activating new sales channel
Getting partners to sell on your behalf
Are you ready to expand your offerings? Follow along:
Assess your operations and sales readiness
Select the right ISV partner
Go-to-market with your new business solutions
Measure your performance
For more information:
Scale your business
Develop resale strategy
Select the right ISV partner
Go-to-market with your new business solution
Activate new sales channel
Get partners to sell on your behalf
Measure your performance

11. Resources Available on MPN
Opportunity
Partner Impact
Real-Life Examples
Get started with Smart Partner Marketing
Access marketing assets
Modernize sales and marketing
Join the ever-growing Microsoft Partner Network as it connects you with a global community of business development experts, including:
App creators
Service providers
Resellers
– all working together to add value.
The resources on MPN are to help partners:
Get started with Smart Partner Marketing
Access customizable marketing assets
Modernize sales and marketing
On Microsoft Partner Network, you can find content related to:
Crafting the perfect website content
Writing clear and concise subject line
Structure s for increased opens and clicks
For more information:
Explore new resources today by joining Microsoft Partner Network!

12. Microsoft Partner Network
Join the Conversation
Social Platforms
Community
and MPN
Microsoft Partner Community
Microsoft Partner Network
To learn more, join the conversation and:
Collaborate with members on Microsoft Partner Community
Sign up on Microsoft Partner Network and take advantage of all the marketing tools
And remember to stay connected:
Stay up-to-date on Facebook
Follow on Twitter
Subscribe on YouTube
Connect on LinkedIn
Converse on Yammer
For more information:
Community and Inspire
Inspire social platforms
Social platforms

13. Please let us know if you enjoyed this month’s topic and if you have any questions or comments.