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The Rhetorical Triangle

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Presentation on theme: "The Rhetorical Triangle"— Presentation transcript:

1 The Rhetorical Triangle

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6 RHETORIC MAKES PERSUASION POSSIBLE
Rhetoric is the study and the art of using language effectively. component of college composition courses art of analyzing author’s language choices using techniques to write meaningful essays and speeches

7 According to Aristotle
The rhetorical transaction consists of three basic components: logos - author's ability to reveal logic and reason ethos - author's ability to reveal his or her credibility pathos - author's ability to appeal to the audience on an emotional level

8 The Rhetorical Triangle
Vocabulary & style geared toward audience & subject Sincere, fair approach / tone Correct grammar To demonstrate author reliability and respect for the audience: For an Emotional Response: Vivid, concrete language Connotative meanings Descriptions Emotional events or tone Figurative language Appealing to Logic: Literal and historical analogies Definitions Facts/ data/ statistics Quotations Citations from experts

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18 When Reading / Studying Non-Fiction
Logos Note the claims the author makes, the level of urgency. Note the data the author provides in support of the claims. Note the conclusions the author draws. Ethos Note how the author establishes a persona. Note how the author establishes credibility. Note any revelation of the author's credentials or personal history. Pathos Note the primary audience for the text. Note the emotional appeals the author makes. Note the author's expectations of the audience. 


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