1. The Rhetorical Triangle

6. RHETORIC MAKES PERSUASION POSSIBLE
Rhetoric is the study and the art of using language effectively.
component of college composition courses
art of analyzing author’s language choices
using techniques to write meaningful essays and speeches

7. According to Aristotle
The rhetorical transaction consists of three basic components:
logos - author's ability to reveal logic and reason
ethos - author's ability to reveal his or her credibility
pathos - author's ability to appeal to the audience on an emotional level

8. The Rhetorical Triangle
Vocabulary & style geared toward audience & subject
Sincere, fair approach / tone
Correct grammar
To demonstrate author reliability and respect for the audience:
For an Emotional Response:
Vivid, concrete language
Connotative meanings
Descriptions
Emotional events or tone
Figurative language
Appealing to Logic:
Literal and historical analogies
Definitions
Facts/ data/ statistics
Quotations
Citations from experts

18. When Reading / Studying Non-Fiction
Logos
Note the claims the author makes, the level of urgency.
Note the data the author provides in support of the claims.
Note the conclusions the author draws.
Ethos
Note how the author establishes a persona.
Note how the author establishes credibility.
Note any revelation of the author's credentials or personal history.
Pathos
Note the primary audience for the text.
Note the emotional appeals the author makes.
Note the author's expectations of the audience.