1. Readership

2. Table of contents Print readership 3 Tablet readership Total reach 4
Daily/weekly/monthly 5 Demographics 8
Desktop readership
Total reach 11
Daily/weekly/monthly 12 Demographics 15
Mobile readership
Total reach 18
Daily/weekly/monthly 19 Demographics 22
Smartphone readership
Total reach 25
Daily/weekly/monthly 26 Demographics 29
Tablet readership
Total reach 32
Daily/weekly/monthly 33 Demographics 36
Digital readership
Total reach 39
Daily/weekly/monthly 40 Demographics 43
Multiplatform readership
Total reach 46
Daily/weekly/monthly 47 Demographics 50

3. Print Readership

4. Total print reach (millions, % of all adults)
24%
44%
53%
Source: PAMCo (Jul ‘17 – Jun ‘18)

5. Daily print reach (total brand reach) (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

6. Weekly print reach (total brand reach) (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

7. Monthly print reach (total brand reach) (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

8. Total print reach by gender (millions, % of all adults)
26%
46%
56%
22%
42%
51%
Source: PAMCo (Jul ‘17 – Jun ‘18)

9. Total print reach by age (millions, % of all adults)
15%
33%
45%
19%
39%
50%
37%
58%
65%
Source: PAMCo (Jul ‘17 – Jun ‘18)

10. Desktop Readership

11. Total desktop reach (millions, % of all adults)7%
19%
29%
Source: PAMCo (Jul ‘17 – Jun ‘18)

12. Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)
Daily desktop reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

13. Weekly desktop reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

14. Monthly desktop reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

15. Total desktop reach by gender (millions, % of all adults)8%
22%
32% 6%
17%
26%
Source: PAMCo (Jul ‘17 – Jun ‘18)

16. Total desktop reach by age (millions, % of all adults)7%
20%
31% 8%
22%
32% 7%
18%
26%
Source: PAMCo (Jul ‘17 – Jun ‘18)

17. Mobile Readership

18. Total mobile(smartphone + tablet) reach (millions, % of all adults)
25%
52%
63%
Source: PAMCo (Jul ‘17 – Jun ‘18)

19. Daily mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

20. Weekly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

21. Monthly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

22. Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)
Total mobile(smartphone + tablet) reach by gender (millions, % of all adults)
23%
49%
62%
27%
54%
65%
Source: PAMCo (Jul ‘17 – Jun ‘18)

23. Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)
Total mobile(smartphone + tablet) reach by age (millions, % of all adults)
30%
64%
79%
31%
61%
73%
16%
33%
42%
Source: PAMCo (Jul ‘17 – Jun ‘18)

24. Smartphone Readership

25. Total smartphone reach (millions, % of all adults)
21%
44%
55%
Source: PAMCo (Jul ‘17 – Jun ‘18)

26. Daily smartphone reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

27. Weekly smartphone reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

28. Monthly smartphone reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

29. Total smartphone reach by gender (millions, % of all adults)
19%
41%
52%
24%
48%
58%
Source: PAMCo (Jul ‘17 – Jun ‘18)

30. Total smartphone reach by age (millions, % of all adults)
28%
60%
74%
26%
53%
64%
12%
23%
30%
Source: PAMCo (Jul ‘17 – Jun ‘18)

31. Tablet Readership

32. Total tablet reach (millions, % of all adults)5%
11%
17%
Source: PAMCo (Jul ‘17 – Jun ‘18)

33. Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)
Daily tablet reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

34. Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)
Weekly tablet reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

35. Monthly tablet reach (000)
Source: PAMCo (Jul ‘17 – Jun ‘18)

36. Total tablet reach by gender (millions, % of all adults)5%
12%
18% 4%
10%
15%
Source: PAMCo (Jul ‘17 – Jun ‘18)

37. Total tablet reach by age (millions, % of all adults)3% 7%
12% 6%
13%
19% 5%
13%
18%
Source: PAMCo (Jul ‘17 – Jun ‘18)

38. Digital Readership

39. Total digital reach (millions, % of all adults)
+144%
+213%
+329%
47%
77%
84%
Daily
Weekly
Monthly
Source: PAMCo (Jul ‘17 – Jun ‘18)

40. Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)
Daily digital reach (000)
+244%
+402%
+358%
+305%
+438%
+872%
+1021%
+229%
+509%
+490%
Source: PAMCo (Jul ‘17 – Jun ‘18)

41. Weekly digital reach (000)
+259%
+415%
+416%
+331%
+449%
+672%
+778%
+220%
+388%
+441%
Source: PAMCo (Jul ‘17 – Jun ‘18)

42. Monthly digital reach (000)
+229%
+458%
+450%
+369%
+505%
+564%
+576%
+203%
+288%
+317%
Source: PAMCo (Jul ‘17 – Jun ‘18)

43. Total digital reach by gender (millions, % of all adults)
30%
59%
70%
32%
62%
71%
Source: PAMCo (Jul ‘17 – Jun ‘18)

44. Total digital reach by age (millions, % of all adults)
35%
72%
84%
37%
70%
80%
22%
43%
51%
Source: PAMCo (Jul ‘17 – Jun ‘18)

45. Multi-platform Readership

46. Total multi-platform reach (millions, % of all adults)
+160%
+131%
+22%
+177%
+144%
+22%
+198%
+162%
+22%
47%
77%
84%
Daily
Weekly
Monthly
Digital adds to Print
Source: PAMCo (Jul ‘17 – Jun ‘18)

47. Daily multi-platform reach (000)
+136%
+110%
+12%
+68%
+48%
+13
+294%
+165%
+48%
+455%
+132%
+139%
+24%
+19%
+4%
+177%
+134%
+18%
+48%
+30%
+14%
+31%
+25%
+5%
+27%
+20%
+6%
Digital adds to Print
Source: PAMCo (Jul ‘17 – Jun ‘18)

48. Weekly multi-platform reach (000)
+121%
+79%
+23%
+444%
+185%
+91%
+186%
+136%
+21%
+176%
+97%
+40%
+446%
+128%
+140%
+248%
+163%
+32%
+49%
+37
+9%
+112%
+61%
+31%
+70%
+50%
+13%
+41%
+31%
+7%
Digital adds to Print
Source: PAMCo (Jul ‘17 – Jun ‘18)

49. Monthly multi-platform reach (000)
+590%
+174%
+152%
+204%
+123%
+36%
+250%
+155%
+37%
+249%
+128%
+53%
+516%
+128%
+170%
+356%
+197%
+54%
+96%
+67%
+15%
+230%
+94%
+70%
+130%
+86%
+24%
+59%
+39
+14%
Digital adds to Print
Source: PAMCo (Jul ‘17 – Jun ‘18)

50. Total multi-platform reach by gender (millions, % of all adults)
48%
77%
85%
47%
78%
86%
Source: PAMCo (Jul ‘17 – Jun ‘18)

51. Total multi-platform reach by age (millions, % of all adults)
44%
79%
88%
48%
79%
87%
51%
75%
81%
Source: PAMCo (Jul ‘17 – Jun ‘18)