1. The impacts of cultural diffusion: cultural erosion and other impacts
By the end of this lesson you will have:
Re-capped what you have learnt about cultural diffusion
Learnt about the impacts of cultural erosion globally
Evaluated the positives and negatives of cultural erosion

2. Globalisation – Enquiry Question 2
What are the impacts of globalisation for countries, different groups of people and cultures and the physical environment?
3.6 The emergence of a global
culture, based on western ideas, consumption, and attitudes towards the physical
environment, is one outcome of globalisation.
a. Cultural diffusion occurs as a result of globalisation; TNCs, global media corporations (P: role of TNCs), tourism and migration create and spread an increasingly ‘westernised’
global culture which impacts on both the environment and people ( Changing diets in Asia). The spread of a global culture has also led to new awareness of opportunities for
disadvantaged groups ( Paralympic movement) particularly in emerging and developing countries. (P: opportunities for these groups) (6)
b. In some locations, cultural erosion (loss of language, traditional food, music, clothes, social relations ( loss of tribal lifestyles in Papua New Guinea) has resulted in changes
to the built and natural environment (de-valuing local and larger-scale ecosystems).
c. Concern about cultural impacts, economic and environmental exploitation has led to opposition to globalisation from some groups. (A: attitudes of pro- and anti- globalisation groups, environmental movement)

3. Starter – Re-cap Speak it out
Time yourself on your phones. How long can you speak about the following bullet points without stopping?
Cultural diffusion through TNCs
Cultural diffusion through western media
Cultural diffusion through migration
Westernisation

4. Cultural Erosion
Hyperglobalisation = the idea that a westernised global culture is emerging
Some see this as a negative (pessimistic hyperglobalisers)
Some worry about the loss of global languages to English
They worry that the main focus in economic globalisation and enforced capitalism
Others see this as a positive (optimistic hyperglobalisers)
The western/global culture prizes democracy, reduced discrimination and increased freedom

5. Global Cultures - Case Studies
Changing diets in Asia (pg 192)
Indigenous people of Amazonia and Papa New Guinea (pg 194)
Global Paralympics (pg 194)
In your pairs, pick one case study to read each. You have 5mins quiet reading time. Then share what you have learnt with your partner. Be ready to feedback to the class to make notes

6. Changing diets in Asia - COST
Traditional Asian food was low meat and high veg
Emergence of western culture has led to more meat in diet
This has physical impacts as obesity from fast food arises
This has environmental impacts with methane gas release and deforestation (to grow crops to feed cattle)
Led to loss of traditional foods at Chinese weddings (Shark Fins)
Meat demand has risen above 1,000 metric tonnes in 2010

7. Changing cultures in Amazonia Tribes - COST
People in Amazonia region have started wearing more westernised clothing (ie. T-Shirts)
Rural – urban migration is occurring
They leave behind traditional homes
This has led to an increased neglect of their eco- systems as they value education and health more now e.g they hunt for endangered species to eat or sell (economic changes)

8. Paralympic culture - BENEFIT
The media has changed the views of disabled people through broadcasting the Paralympics.
Disabled people now viewed as ‘super humans’ and are no longer outcast.
In the past, the USA had sterilisation programmes against disabled people which has now been withdrawn due to culture of ‘superhumans’.
was the decade of disabled people :)

9. Resisting and Reacting to Global Change – Quiz, Quiz, Trade
1. Which 3 groups of people may experience concern over globalisation?
2. What is an example of a country at the extreme end of the spectrum AGAINST globalisation?
3. What is the ‘WHS’ and how does it react to global change?
4. What is a cultural landscape?
5. What is an example of a site that has been recognised as an important cultural landscape?
6. How has France tried to react against globalisation?
7. How have Nigeria tried to react against globalisation?
8. How have China reacted against globalisation?
9. What is meant by cultural hybridism?
10. What is the difference between a pessimistic hyperglobaliser and an optimistic globaliser?

10. Resisting and Reacting to Global Change – Quiz, Quiz, Trade
1. Which 3 groups of people may experience concern over globalisation?
Individuals, pressure groups and governments
2. What is an example of a country at the extreme end of the spectrum AGAINST globalisation?
Cambodia during the Pol Pot years
3. What is the ‘WHS’ and how does it react to global change?
The World Heritage Site preserves local culture through giving special recognition to sites of cultural of physical significance
4. What is a cultural landscape?
A place that has been shaped over time in characteristics by a combination of natural and human processes
5. What is an example of a site that has been recognised as an important cultural landscape?
Liverpool waterfront

11. Resisting and Reacting to Global Change – Quiz, Quiz, Trade
6. How has France tried to react against globalisation?
Subsidises French film makers. 40% of TV output must be in French
7. How have Nigeria tried to react against globalisation?
Led protests against oil degradation
8. How have China reacted against globalisation?
The great firewall of China. Only 34 foreign films a year allowed in Cinema
9. What is meant by cultural hybridism?
A positive view that culture is a melting pot and American culture absorbs new migrant values
10. What is the difference between a pessimistic hyperglobaliser and an optimistic globaliser?
A pessimistic hyperglobaliser worries about the loss of indigenous cultures and languages. An optimistic hyperglobaliser believes that cultural diffusion can bring many benefits

12. Examples of Resistance to Cultural Diffusion
Artists such as Christine and the Queen are encouraged to use French language in their songs. Christine got around this by releasing her song in both French and English
Only 34 foreign films a year are allowed in China – meaning that Chinese movies dominate the screens.
China’s firewall bans western media infiltrating the internet., Instead, Chinese versions of social network exists/ RenRen (pictured above) is suspiciously similar to Facebook!

13. Plenary Complete the question sheet for 3.7 in your workbooks
Extension: Use the question cards at the back of your workbooks to test the person next to you

14. The impacts of cultural diffusion: cultural erosion and other impacts
By the end of this lesson you will have:
Re-capped what you have learnt about cultural diffusion
Learnt about the impacts of cultural erosion globally
Evaluated the positives and negatives of cultural erosion