1. Give Brand New Coats to Kids in Need
Operation Warm
Give Brand New Coats to Kids in Need 1

2. with warmth, confidence and hope.
Imagine if your small club project grew into a nationally active non-profit organization that provides millions of children in need
with warmth, confidence and hope. 2

3. Operation Warm provides brand new winter coats to children in need.
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Operation Warm provides brand new winter coats to children in need.
We began in 1998 by gifting new winter coats to 58 children as a project of the Rotary Club of Longwood. 11

4. Children in Need
1 in 5 children in the U.S. lives below the poverty line
For a family of four, their income is less than $25,100

5. Children in Need
Children living in low income households are at a distinct disadvantage compared to children in moderate to high income households. 5x 4x 2x

6. A Brand New Coat is more than a coat
The gift of a brand new winter coat empowers children
by sparking confidence and self-pride
Direct links between empowerment and breaking
free from poverty are real*
Confidence
Change
Empowerment
Success
“I feel like I’ll be protected for the rest of my life…and the rest of winter.” – Billy, Washington DC
#morethanacoat
*Narayan, D., Pritchett, L., and Kapoor, S. (2009). Moving Out of Poverty, Volume 2:  Success from the Bottom Up, Washington, DC:  Palgrave Macmillan and The World Bank. 14

7. Kid-Friendly Coats designed for Active Play
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Kid-Friendly Coats designed for Active Play
Operation Warm works directly with manufacturers to create our own line of brand new, high-quality coats for children in need.
Lots of bright colors and sizes from 2T to Adult XXL

8. New “Green Guardian™” Coat
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New “Green Guardian™” Coat
Made from recycled plastic bottles
Each coat uses plastic from 32 bottles
Limited supply in 2018
$30 per coat funding requirement

9. Our Coats Give Children Confidence
When a child picks out their very own Operation Warm coat in their favorite color it feels like a shopping experience. Default OW overview slides
Our Coats Give Children Confidence
We believe every child deserves something brand new all their own and the pride-in-ownership that comes with it.
“Thank you for the warm and toasty coat. When I put it on, I was amazed. I felt like a fire. I feel like spring in very cold weather. I love it!”
- Cecilia, age 10

11. Rotary Involvement Over 200 Clubs 80% partner with schools
60% perform hands-on coat giving events
76% earn publicity
43% use a District Grant

12. How to give new coats to kids:
Find an organization or school in need of coats in the K-5 grade range. Consider partnering with local library.
Find
Get a head count by gender of total coats
needed and size the children.
Size
Use an existing fundraiser, apply for district grants, or start a new fundraiser. We can provide online fundraising page to help.
Fund
Order the coats online from Operation Warm.  $18 per child size; $20 for adult sizes. Allow 7-10 days for delivery.
Order
Host a coat giving celebration for the children.
Don’t forget to do public relations!
Give 8

13. Warm the Hearts & Minds of Children!
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Warm the Hearts & Minds of Children!
Partner with Neighborhood Libraries

14. + “Warming the Hearts & Minds of Children” Library Program
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“Warming the Hearts & Minds of Children” Library Program
Program Overview
150 children receive a brand new coat and 2 new books at a fun event at their neighborhood library.  Library may plan extra activities.
Program Objective
Provide libraries with an opportunity to showcase services and programs for children and families living in need.
Provide coats to children, and introduce kids and their families to all that their neighborhood library branch has to offer beyond books.
Funding Required
$4,000 per library event serving 150 children. +

15. “Warming the Hearts & Minds of Children”
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“Warming the Hearts & Minds of Children”
“We put on hundreds of special events each year for the children of Chicago. The Operation Warm coat gifting events were, by far, the highlight of our year. 
Seeing the happiness of these children, who have so little, warms our hearts. Even better, these events attracted families who had never been inside their neighborhood library.
At the Chicago Lawn pilot program in November 2018, 116 new library cards were issued. Six months later, 78% of these cards are in active use, demonstrating the program accomplished its objective. 
We find that if we can get a child into their neighborhood library, they are very likely to return. And the more time a child spends with library programs, our research shows that their academic performance improves. This is a proven program to do just that!”
Liz Mc Chesney, Director of Children’s Services Chicago Public Library 2017 Pilot Program Partner

16. Why Operation Warm? Make a Real and Lasting Impact on Children in Need
Rotary Club founded Tax- Deductible 501(c)(3)
Easy Club Service Project
Hands on Service Opportunities
Project Eligible for District Grants
Dedicated Rotarian Support Staff
This is the most satisfying thing I’ve done in 15+ years in Rotary!”
- Gina G.
Rotary Club of Levittown-Fairless Hills, PA

17. Raise More Money with Online Fundraising
Operation Warm will create a fundraising page dedicated to your project.
Easy to reach out to members and friends via and social media.
Raise more funds from non- members while enhancing you public image.

19. Frequently Asked Questions
Q: How much do brand new coats cost? A: Our brand new winter coats are available for an $18 donation for children’s coats and a $20 donation for adult coats.
Q: Do you offer volume discounts?
A: We offer volume discounts on orders over 1,000 coats. Please before placing your online order.
Q: How much does shipping cost?
A: Shipping is FREE
Q: Do you have a minimum order? A: You will be ordering boxes of 6 coats of the same size and gender, with a minimum order of 36 coats or 6 boxes.
Q: How are Operation Warm’s brand new coats packaged?
A: Coats are shipped 6 per box of the same size and gender, with a mix of colors. We cannot accept orders for less than a box (i.e. for 3 coats in girl’s size 4) or for specific colors.
Q: How do I get started?
A: Go to and sign up. We’ll give you access to our Partner Portal, where you’ll receive fundraising tools, coat event tips, and access our coat order form. Then you send your donation and we ship your brand new Operation Warm coats!
Q: How do I make my donation?
A: Please send checks to: Operation Warm, Inc. PO Box Philadelphia, PA
Q: Once I place my order online, how long does it take for the coats to arrive? A: Shipping takes up to 10 days to arrive after placing your on-line order and once we have received your donation. 

20. To get started, visit operationwarm.org/partner-registration
Contact Rich Lalley for assistance with your project. 1