1. Project: GenericFrame
Framework for
Browser Based Applications

2. AGENDA Rich Internet Applications The Market The Problem
GenericFrame – Approach
GenericFrame – Advantages
Conclusion

3. Rich Internet Applications

4. Rich Internet Applications
Definition
Internet application
Browser based
Advanced user experience
Trends
Rapid development in the last two years
Complex technology
High costs and risk

5. Rich Internet Applications Example
Morgan Stanley has launched a comprehensive online trading tool called “Matrix”
Based on Rich Internet Technologies
Web based application

6. The Market

7. Market Structure & Background
Rich Internet Applications
Target market
Focus:
Business software!
Out-of-focus:
Games, Facebook
Internet Applications
SaaS
Cloud Computing
Virtualization & Grid

8. Market Development 2004 to 2008: Early adopter phase
AJAX, Flex, Silverlight
2009 to 2012: Early majority phase
Enterprises make strategic commitments to RIA
2013 to 2017: Platform-centric phase
Platforms get more closely unified with server-side
Source: Gartner 2009, MarketScope for Rich Internet Application Platforms

9. Competitors
Flex (Adobe), GWT (Google), Silverlight (Microsoft), jQuery (Open Source), JavaFX (Sun), YUI (Yahoo), ExtJS, Infragistics, DoJo, JackBe, LaszloSystems, Nexaweb, Prototype, Tibco, ActiveWidgets, Aflax, Ajax Tags, Ajax.NET, AjaxAC, Ajile, AJForm, AJS, Aspects, Bindows, Cappuccino, ComponentOne, Canoo, ULC, Clean Ajax, CNET CiUI, Curl, Dundas Data Visualization, Dwr, Echo2, Html_Ajax, Icesoft, JPSpan, Midori, MochiKit, Moo.fx, MooTools, OpenLink Ajax, Nitobi, Qooxdoo, Rialto, Rico, Sajax, Scriptaculous, SmartClient, Software FX, SproutCore, Spry, Telerik, Tibco GI, Tibet, TurboGears, Visual WebGUI

10. Timeline Silverlight Flex Internet Applications
Plug-in
AJAX Libraries
WEB (3 Tier)
Visual components
Client-Server
Pioneers
Internet Applications
Rich Internet Applications
1990
1995
2000
2005
2010

11. The Problem

12. The Problem Of Rich Internet Applications
Time +
Risk
Costs
New technology needed
Complex
Difficult to find developers =

13. Rich But Complex
How difficult is to develop this application?

14. Why is RIA Complex? New technology layer => Rich Client 1 2 3 4 5 67 8
Rich Client
Server
Frameworks
Architecture
Connection
Connection
Architecture
Frameworks

15. GenericFrame - Approach

16. GenericFrame - Approach
Simple
Painless integration
Progressive prototyping

17. GenericFrame - Approach
Current technologies: complex, Rich Client 1 2 3 4 5 6 7 8
Rich Client
Server
GenericFrame: simple, Rich Client is automated 1
Rich Client
Server
AUTOMATED BY GenericFrame

18. GenericFrame - Advantages

19. From Complexity to Simplicity
Current technologies
GenericFrame ?
UI component
Server Request Object
Global Variables
Data cache
Server logic
Event
Event
Request
Show page
Client
Server
Client
Server

20. The Customer needs flexibility
Current technologies ?
UI component
Server Request Object
Global Variables
Data cache
Server logic
Event
10 days
Developer
Change!
GenericFramee
Event
Request
Show page
Customer
1 day
Developer

21. Efficiency Crutial for every project
GenericFrame
100%
More results with
the same resources
Current
architectures
Efficiency
100 meters sprint
(10 screens)
Long run
(100 screens) 0%
Software size = complexity + scope + duration

22. Progressive Prototyping Visible and predictable project results
Live Demo
GenericFrame
Managing Project Risk
Project Risk
Project Risk
Visivble Project Results
Current
architectures
Timeline

23. Quick Adoption Uses existing knowledge of developers
GenericFrame is adopted very fast by the development team
GenericFrame
Technology adopted
Knowledge / Adoption
Current
architectures
Timeline
6 months

24. Painless integration What to do with the old software?
Give it away?
Ignore it?
Re-write it?
GenericFrame is designed to be easily integrated with different software and systems.

25. Conclusion Strong Market Innovative Technology Unique Approach
GenericFrame

26. Thank You. www.genericframe.com