2. Changing environment
The club’s competitive environment has changed, as has its potential member base.
AIR FORCE BASE
More competition for dining and entertainment
Changing priorities of active duty airmen.

3. Club membership dynamic
AF-wide club membership tied to a credit card has been a contentious issue since implementation in Over past seven years we have seen an steady decrease in membership.
Secure a Software as a Services to remove the credit card barrier to membership
Develop RFP
Awarded contract in Aug with a kickoff meeting held in Sep
There are currently 87 club worldwide; 67 are in the continental US or CONUS as the military refers to it and 21 outside the US or OCONUS. The club with the most memberships is JBSA Lackland, TX and the club with the smallest membership is RAF Croughton, UK.

4. There continues to be a vital role for the club
Value proposition must change by re-defining what makes clubs attractive to today’s airmen.
An on-base gathering spot
Activities with colleagues
Spousal social activities, networking, and support
Discounted dining and entertainment
Broader package of benefits that provide true value to the members
Loyalty rewards program
2. The member experience must be consistent with what consumers now expect in terms of convenience and engagement.

5. A 3 step attack
On declining overall and active duty membership 1.
memberplanet will provide a modern and convenient experience for members, and an engagement platform for admins.
USAF Marketing effort will communicate the value proposition in a differentiated manner to the three target groups in a two pronged call to action.
Amend and augment club services. 2.
club should again become hub for on-base life, re-cast as a hub for family
Services: child care
Community outreach 3.

6. Modern and convenient member experience
Membership portal
Accessible via computer and mobile
Online dues with multiple payment options
Communication via and text
Social media link
50% of web searches take place on a mobile device…moving to
While still catering to those current and future members who prefer offline interaction.

7. =
memberplanet is a platform of tools groups of any size can use to communicate, process payments, and manage their members.

8. Save time & resources - manage everything for your group in one spot!
The single user-friendly website that does it all.
Newsletters & s
Text Announcements
Member Database & Dues
Donation Sites
Online Forms
Event Sites & Tickets
Mobile App
More!

9. Built to address common (and stressful) admin challenges
Juggling multiple services for communication, fundraising, event planning, & member management
Varying levels of tech expertise in admins and members
Losing ground by taking a step backward with every admin transition
Inconvenient payment methods, and unreliable accounting and transparency concerns with cash and checks
Juggling multiple services for , fundraising, events, and member management
Varying levels of tech expertise
Members don’t have a convenient central place to get info
Taking a step backward with every leader transition
Struggling to stay current with constant changes to member data
Unreliable accounting and transparency concerns with cash and checks

10. memberplanet is a trusted and secured platform, home to more than 24,000 groups and 6 million members.