1. The Basics of Social Media for Real Estate
84% of real estate professionals are now using social media. But how comfortable are you using social media? Let’s get to the basics.
Facebook - The largest social networking site in the world and the most widely used. Facebook has billion active users. 79% of real estate agents are on Facebook.
LinkedIn - One of the most popular professional social networking sites and is used by professionals. It serves as a great way to connect with professionals, other agents, business, etc.
Instagram - A visual-heavy social networking app made for sharing photos and videos from a smartphone.
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2. Facebook Weichert Set Up A Facebook Business Page: Planning Day 2018
Use accurate Page Info, professional headshot, and provided cover photos
Create A Call-To-Action Button
This is a professional page. Keep content professional.
Do not over-saturate your Facebook feed with listing posts
Social Media Today notes that 80% of the content an agent posts should be good, relevant content that their audience enjoy reading.
The other 20% can be listings. Remember to use the best possible photos and if you have video use it!
Use the best times to post. According to Hubspot.com the best times are 12:00 – 1:00 Saturdays and Sundays, 3:00 – 4:00 p.m. Wednesdays, and between 1:00 – 4:00 p.m. on Thursdays and Fridays.
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3. LinkedIn Weichert Set Up A LinkedIn Page:
Use accurate Page Info, professional headshot, and provided cover photos
Fill out your summary to the best of your ability. Use a copywriter for a bio if need be! This is a professional page. Keep content professional.
Add accolades, awards and
Content differs from Facebook, Instagram and other social networks. This isn’t a place for listings. Try using local news, real estate news, your accomplishments, work in the community, etc.
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4. Instagram Weichert Set up your own Instagram page:
With Instagram for real estate, you can share unique photos and videos featuring listings, record testimonial and interview videos, and share homeowner tips all in one aesthetically pleasing, fun-to-use channel.
Great for visually engaging photos and videos of listings. Use the link section in your bio to link to listings.
Use photo and video testimonials from clients.
Can use this platform to share to Facebook.
Show off your personal side from time to time. Family, friends, etc.
Hashtags, hashtags, hashtags!
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5. What’s a hashtag? Weichert
When it comes to social media, the hashtag is used to draw attention, to organize, and to promote. They link to search queries that bring up relative posts.
Hashtags are great for gaining followers, increasing views of a post, and organizing your posts into a category.
Some examples: #realestate #weichert #homelisting #weichertconnections
Don’t hashtag #meaningless things or use 1,000 hashtags per post. Make sure the hashtag is appropriate and professional.
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6. Go Live! Your online presence is a big part of your personal brand.
Video leads to more hits and more action as opposed to still shots.
Take the social media presence you have now and take it to the next level in 2018.
Let’s learn more about going “Live.”
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7. 5 Tips + Tricks #2 Sneak Peek of your exclusive showing
This gives people a sneak peak in anticipation of listings to come. Give a tour of the house before it goes up for sale.
#3 Personal Branding
Give people a reason to know, like, trust, and remember you. Conduct your live stream session in your home enjoying a favorite hobby or at the office preparing for a listing presentation.
Facebook Live for Sales Associates:
Best Practices
#1. Behind the scenes of your transaction
Post behind the scenes footage showing how to stage a home, the process of setting up for an open house, and buyers getting keys to their dream homes.
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8. #4 Showcase an open house
Create an event on Facebook, then during the time of the event, do a video walk-through of the homes and point out it’s key features. Start outside and walk your way through the home – just like a buyer would.
#5 Feature a neighborhood
Neighborhood streams can be done easily by walking or driving around the neighborhood. In the video, talk about the features of the neighborhood like the schools, parks, and shops.
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9. 4 places that you can go Live on Facebook
#2. Your Personal Profile
Although you do have the ability to go live on your personal profile, we don’t recommend it. Here’s why: It’s against Facebook’s terms of service for you to use your personal profile for commerce. This means that Facebook has every right to kick you off the platform if you’re using it to promote your real estate business.
However, your personal profile is a great place to practice going live before your big event on your business page.
#1. Your Business Page
Your Facebook Business Page is a great place to go live and the one that we encourage and strongly recommend.
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10. #3. Your Facebook Group
If you have a local Facebook Group, you can you live at any time there as well. If your group is a Secret Group or a Closed Group, and a member tags outsider, the outsider won’t be able to see it.
Make sure that your group is set to public so you can maximum engagement and reach.
#4. Your Event
An event page is an amazing place to conduct Facebook Live for Sales Associates. It’s perfect for an open house.
All you have to do is first create an event, then go live once the event starts.
Because Facebook Live is the method that’s getting the most reach righ now, going live at your event is an awesome way to get tons of free exposure on Facebook, drive more traffic, and get new leads.
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11. What to do before you go LIVE Think of a great headline
When it comes to digital marketing, headlines are everything! Make sure your headline is catchy and focuses on what the viewer will game from the Live stream.
Tell people in advance
You’ll get more engagement if you promote going Live first.
Send an
Run a Facebook Ad
Text your network
Post it on other social media platforms
Make sure that your battery is fully charged
You don’t want to cut the Live stream short, because you ran out of juice. This happens because live streaming drains your battery at a higher rate. Have your phone charged at 100%.
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12. Turn your phone on ‘Do Not Disturb’
This will ensure that you don’t receive calls during your Facebook Live stream.
Style your scene
This may be the most important tip. Make sure that your background is well lit and beautifully styled.
Viewers pay attention when there are distractions in the background.
Keep your personal branding tips in mind when going Live. Dress appropriately and show the property you may be featuring at it’s best.
Stabilize your camera
If you’re going to Live stream a lot, you may want to invest in a tripod or a selfie stick to avoid a shaky camera.
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13. What to do during the broadcast
Capture the lead
Ask the viewer to subscribe to you and give them a solid reason why they should follow you.
Educate the viewer
Think hard about your value proposition. What are you going to show, tell or give them? Viewers will bounce off of Live stream if your posting something random. Make sure that it’s something interesting that your viewer cares about. If you offer value, they viewer will build a relationship with you.
Tell people in advance
Give your audience a quick introduction to tell them who you are, what you do, and what you are doing. Keep it quick, because if viewers lose interest, they won’t stick around.
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14. Stay on the session for 15-30 minutes
Facebook Live is going to give you a TON of reach. Make sure that you stay on long enough for viewers to be notified that you’re on, tune in, subscribe to you, and share your stream with others.
Viewers check their phones often, so if you stay on for a while, you’ll notice that your viewer count will rise.
End the stream with a call to action
Every Facebook Live session should be done with a business purpose in mind. It can be for branding, client engagement, prospecting, driving traffic to your website, or lead generation.
Always end with a strong call to action. Offer your viewers some added value at the end of the session. It can be a market update or list of homes for sale in the neighborhood.
Planning Day 2018
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15. Boost your Facebook Live Stream to get more viewers
Before you boost any post, you need to have a purpose in mind.
You may want to boost your Facebook Live session with the objective of more Facebook likes.
You may want to boost a post because you were giving away a special offer.
Always make sure that you boost with a purpose and from the ads manager, not from the page. You’ll have lots more options to target by demographic, gender, age, and location.
Boost your Facebook Live Stream to get
more viewers
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16. Now you go live! Weichert Take 5 minutes
Film a “Live” video on your phone (hint, this will be live!)
Team up with one partner
Create 60 second video on your Facebook account talking about your 2018 plan
Encourage people to call you to find out about the market in 2018
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17. How-to go live on Facebook To go live: Open the Facebook App
Go to Status and click Live Video
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18. How-to go live on Facebook
3. Describe your live video
4. Decide who will see the video – public, friends, group
5. Click Go Live button
6. When you are finished, select done
7. You can archive the video and publish to page
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19. Register yourself for FREE live training workshops on Social Media
For more information on enhancing your social media brand visit WeichertOne:
Visit the Social Media Resources page on the Weichert University homepage
Register yourself for FREE live training workshops on Social Media
Planning Day 2018
Weichert