1. Twitter 101 Guide for beginners Karl Horvath, Gwynedd-Mercy College
Jerry Hinkle, Temple University

2. Twitter 101 Intended for those new to Twitter
For beginners to get up to speed with Twitter's basic functionality
Twitter 202: Best Practices in BackChanneling, Thursday (1/12) , 8:30 AM - 9:15 AM, Harborside Ballroom B

3. Experience IT format Introduction to newer tools and technologies
Introduction to newer tools and technologies 
Basic introduction 
Followed by hands-on demo
Using Twitter.com interface

4. What is Twitter? Social networking and microblogging service
Send and view short text-based posts called "Tweets"
Follow others, or be followed 
Most tweets publicly searchable (over 1 billion searches per day)

5. Why do you use Twitter? Learn "what's happening"
Keep in touch with friends
Follow the famous and not-so-famous
Learn about breaking news
Conduct searches on real-time posts
Reach a target audience
Have your audience talk back to you

6. How do you use Twitter? Twitter.com via a web browser
Specialized software with advanced features (Tweetdeck, Hootsuite)
Strong trend towards mobile platforms
Tweet via SMS text messaging 
Easy source of RSS feeds
Specialized apps for tablets and mobile phones 

7. Who uses Twitter? Everyday people (300 million registered users)
News media
Celebrities and pundits
Activists and politicians
Organizations, including universities

8. Benefits of Twitter in Higher Education
Fast, to-the-point, communications
On-the-go messaging
Highly-adaptable for both computer and mobile use
Ability to create RSS feeds
"Re-tweeting" helps spread the word

9. Twitter Terminology
"Tweets" -- A posting made through Twitter.   Up to 140 characters in length.   (Tweets often include shortened links to other web sites.)

10. Twitter Terminology
--  symbol is used when you are referring to a Twitter user by their account name.

11. Twitter Terminology
"#Hashtag" --  The # symbol is in conjunction with a keyword to make your posts easily searchable by the public.   It is particularly useful for posting in a conference like Educause.  The hashtag for this conference is   #MARC12

12. Twitter Terminology
"Retweets" -- To repost someone else's posting (with proper attribution).   This is a good way to spread the word.   A retweet is typically indicated by preceding the message with

13. Twitter Terminology
"Direct Message" -- By default, any message you post via Twitter are publicly searchable.   However, you can send a private message to someone using the Direct Message (DM) function.

14. Getting Started with Twitter
There are dozens of tools to access Twitter.  To keep things consistent for this demo, we are using the Twitter.com interface.

15. Creating an Account

16. Creating an Account

17. Logging into Twitter.com

18. Main Screen

19. Your first Tweet...

20. Conducting a hashtag search...

21. Search results for #MARC12

22. Retweeting....
Step #1
Step #2

23. Following.... Click on "Follow" link to follow someone.

24. Finding others to follow.... For suggestions, click on "Who to Follow"

25. Following.... Follow Twitter's suggestions,    or search for someone's name  in search box.

26. Who are you following?

28. Who follows you?

30. Want to Learn More? Attend Twitter 202!
Best Practices in BackChanneling
Thursday (1/12) , 8:30 AM - 9:15 AM, Harborside Ballroom B

31. Thank you....   See you on Twitter!