1. 5 STEPS FOR PUBLISHING CONTENT THAT GETS NOTICED
How to create content that stands out from the rest
Presented at #WCJAX by Alex Sanfilippo

2. THE PROBLEM We have two main factors fighting against us when it comes to getting our content noticed
Less visibility on organic social media shares Due to social media platforms shifting focus.
Increased number of publications WordPress.com reports 2000 blog posts being published every minute.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

3. THE SOLUTION Thankfully, there is something we can do to stand out.
Irresistible call to action Craft titles and incorporate images that drive traffic.
Publish excellence Only publish high quality content that adds value to people.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

4. PARADIGM SHIFT www.DailyPS.com
The world is full of negativity. But, that’s not us. We publish articles about faith, hope and love. We’re focused on sharing a positive perspective!
70+ Authors
1000+ Articles
Top 100 Christian Blog
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

5. LETS TALK ABOUT YOUR WEBSITE
Four areas that affect your website’s authority, traffic and bounce rate
Speed
Navigation
Static Content
Mobile Readiness
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

6. YOUR WEBSITE Four areas that affect your website’s authority, traffic and bounce rate
Speed - Quick Load Times Your website needs to load in less than 3 seconds. (Tools.pingdom.com)
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

7. YOUR WEBSITE Four areas that affect your website’s authority, traffic and bounce rate
Navigation – Efficient and Effective Make it easy for people to find what they are looking for.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

8. YOUR WEBSITE Four areas that affect your website’s authority, traffic and bounce rate
Static Content – On All Pages Complete your static pages and user bio on your website.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

9. YOUR WEBSITE Four areas that affect your website’s authority, traffic and bounce rate
Mobile Readiness – Optimized for Mobile Use More than 50% of web searches are on mobile devices. (Google Search: “mobile friendly”)
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

10. 5 STEPS FOR PUBLISHING CONTENT THAT GETS NOTICED
How to create content that stands out from the rest
Content (Draft)
Title & Meta Description
Featured Image
Content (Edit)
Content (Format)
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

11. CONTENT (DRAFT) It all starts with an idea which sparks our inspiration
As soon as you get an idea, write it down.
Intentionally set aside time to write content. (Schedule it)
Find the atmosphere that inspires you. (Both location and sound)
Fight the desire to edit and (or) format as you write the draft.
Ask yourself if it adds value to people’s lives or fixes a common problem.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

12. TITLE & META DESCRIPTION Your title and meta description are vital to the success of your content
Understand the importance: The title is just as important as your content.
Don’t mislead; make the title relevant to the content.
Make your title a compelling call to action. (Free eBook about creating strong titles)
Think of a meta description as an engaging preview.
Don’t use the first paragraph of your copy as the meta description.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

13. Shared 67,000 times. The content was mostly just “Lorem Ipsum.”
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

14. Top Headline Phrases. Based on average Facebook engagement.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

15. FEATURED IMAGE Strong images cause people to stop mindlessly scrolling through content
Use images that add value to the title and content.
Images with (a few) words and (or) faces convert higher.
Use only high quality images.
Before uploading an image, rename it. After uploading, utilize the title, description and alt text.
Three places to get great free high quality stock images: unsplash, pexels, pixabay.
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16. The “List” title with complementing “friendship” featured image.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

17. The “Controversial” title with complementing “washed” featured image.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

18. The “Clear Benefit” title with complementing “decisions” featured image.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

19. Combination Title: “How to” and “Promised outcome” with complementing “time” featured image.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

20. A PICTURE MAY BE WORTH A THOUSAND WORDS BUT THE RIGHT WORDS ARE PRICELESS
Your image, title and meta description need to be unified to generate clicks
Relevant
Most Recent
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21. CONTENT (EDIT) Devoting time to edit content leads to high quality publications
Use a framework to outline your content. (Title, Lead paragraph, Image, Experience, Points, Conclusion)
Spend time studying/researching the topic.
Make every word and every sentence count.
Proof your content: Word or Pages + Hemingwayapp.com or Grammarly.com.
Have someone read your content and give honest feedback before publishing.
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

22. CONTENT (FORMAT) Formatting is what causes people to commit to reading your content
Utilize: H1, H2, H3, quotations, bold, italics, underline, colors, tweet boxes, numbers, bullets, etc.
Break up your paragraphs where you can. Keep them short and to the point.
Add your internal and external links along with any media.
Create “scannable content.” 79% of your audience will only scan your content. (Source: Neal Patel)
Insert “quotables” throughout your copy. This is what people would highlight. (Advice from Lysa Terkeurst)
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

23. QUOTABLES Definition: Strong, engaging, standalone sentences
QUOTABLES Definition: Strong, engaging, standalone sentences. This is what people highlight in books.
Almost 100% of best selling books have “quotables” on every other page.
Publications don’t change lives; powerful sentences do.
Give people direction. Make your quotables stand out. (Bold, quotations, different color, etc.)
Make them poetic or at least easy to repeat.
Keep this in mind: “When people stop highlighting, they stop reading.”
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

24. FORMATTING CONTENT IS LIKE THE ICING ON THE CAKE NO ONE LIKES CAKE WITHOUT ICING
Formatting Goal: Make your content pleasing to the eyes of your readers
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

25. FORMATTING CONTENT IS LIKE THE ICING ON THE CAKE NO ONE LIKES CAKE WITHOUT ICING
Formatting Goal: Make your content pleasing to the eyes of your readers
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

26. FORMATTING CONTENT IS LIKE THE ICING ON THE CAKE NO ONE LIKES CAKE WITHOUT ICING
Formatting Goal: Make your content pleasing to the eyes of your readers
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

27. RECAP 5 steps for publishing content that gets noticed
WORD OF ENCOURAGEMENT
Even if you do not see an immediate change in traffic, don’t get discouraged. Keep on going. Never give up. If your content is helping people or solving problems, don’t stop writing.
“If your blog post helped one person, it was worth it. Do for one what you wish you could do for all.”
Content (Draft)
Title & Meta Description
Featured Image
Content (Edit)
Content (Format)
5 STEPS FOR PUBLISHING CONTENT THAT GETS |

28. 5 STEPS FOR PUBLISHING CONTENT THAT GETS NOTICED
AlexSanfilippo.com/wc-jax
Copy of my slides
SEO eBook
Headlines eBook
Coaching Session