1. So, you have a PhD. What’s the big deal? No, really. What is it?
Clinton Colmenares
Chief Science Storyteller

2. Why talk about your work?

3. Because non-academics control the $$

4. Title
Abstract
Introduction
Methods
Results
Discussion

6. Percentage of STEM workforce to US population
Scientists do a great job of talking with each other. Meetings, conferences, seminars, peer-reviewed journals.

7. Percentage of working scientists to the US population
Scientists do a great job of talking with each other. Meetings, conferences, seminars, peer-reviewed journals.
Science: Life, Social, Physical

8. Percentage of life scientists to US workforce
Scientists do a great job of talking with each other. Meetings, conferences, seminars, peer-reviewed journals.

9. Scientists do a great job of talking with each other
Scientists do a great job of talking with each other. Meetings, conferences, seminars, peer-reviewed journals.

10. Know your audience

11. High school diploma (86.3%)
The average (or median) American
White
37 years old
Weighs lbs
Slightly female (50.8%)
High school diploma (86.3%)
Lives with someone in their own home (64.4%) worth $175,700
Brings home $28,555 a year
Drives a Camry or a Ford pickup

12. Mrs. America, Peggy Hill

13. What is it?
Why should I care?
What’s next?

14. Speak my language, please.

15. When’s the last time you utilized your car?

16. THE MOST IMPORTANT QUESTION YOU HAVE TO ANSWER IS:
Why should I care?

17. Why do you care?

20. Tell me why you care.