1. Average Monthly Time Spent Minutes per viewer– Adults 18+
TV Viewers Are Committed & Invested In The Content, Spending More Time Watching It Than Other Video Platforms
Average Monthly Time Spent
Minutes per viewer– Adults 18+
Television
The average length of a session with TV is 43% longer than with YouTube and 240% higher than with Facebook, offering more potential for engagement
Sources: Nielsen Total Audience Report, Q1 ‘17, Live + DVR + Time Shifted, P18+, reflects activity on TV set only – computer/laptop and mobile viewing not included;
comScore Media Metrix Multi-Platform Data, Desktop 2+, Mobile 18+, July 2017, Average Min Per Visitor, July 2017; note comScore data does not include mobile video; Length of YouTube session based on Media Metrix Multi-Platform, Desktop 2+, Mobile 18+, July 2017, Average minutes per visit. 1