0. 2X Incandescent
Dec 10, 2012

1. Advanced Lighting Technologies: Enabling ‘2X Incandescent’
Materials
Lighting 2X
Bulbs
IR Capsule
Turnkey equipment
Capsule manufacturing
Development
ADLT – Solon, OH
IR Coating
Coating machines
Coating services
Development

2. What is ‘2X Incandescent’?
Filament based – just like incandescent An Advancing Technology
Visible light is transmitted
Thin-film coatings reflect infrared energy back to the filament to ‘recycle’ into light energy
Narrow legs reduce end losses
* data taken from GE Corp
R&D report 98CRD027, Feb. 1998
The LpW of the 60 Watt, 120V, 1000 hr incandescent lamp has increased exponentially over its lifetime
ADLT launch schedule includes:
32 LpW Q1, 2013
35 LpW Q3, 2013
45 LpW Prior to 2017
45 LpW, 1000 hr life has been proven

3. Why ‘2X Incandescent’?
To date, many consumers have not embraced CFL for varying reasons
LED A-line lamps currently have a high initial cost and are not available in higher lumen packages
Legislation compliant A-line halogen provides low initial cost but minimum energy savings and compromised light output
Incandescent is the lamp of choice for residential applications
Warm color, best color rendering (100 CRI)
Fully dimmable
Compatible with timers and motion sensors
Same lamp size lamp and shape
Instant light
Safe (no mercury, RoHS compliant)
2X Incandescent provides significant energy savings
50% energy savings vs. incandescent
30% energy savings vs. legislation compliant halogen
32 lumens per watt moving to 45 lumens per watt
Reduced heat
43W=60W and 72W=100W LC halogen
30W=60W and 50W=100W 2X incandescent
100W
Incandescent
50W
2X Incandescent

4. 2X Incandescent: A-Line Products (2013 Launch)
100W
150W
60W
2X Incandescent provides increased energy savings, longer life
No longer manufactured beginning Jan 2011 (CA) , Jan 2012 (US)
No longer manufactured beginning Jan 2013 (CA), Jan 2012 (US)
Based on 821 hours/year residential, Navigant Consulting, 2011
Independently tested by EPRI (Document # at EPRI.com)

5. 2X Incandescent: Residential PAR Products (Mid 2013)
2X PAR Halogen provides increased energy savings, longer life
Not manufactured after July 2012
Projected
Based on 889 hours/year, Navigant Consulting, 2011

6. The Market
Residential Installed Base (US) 133 million billion 228 million
Energy inefficient
- Incandescent
- Halogen
Top 3 Market Barriers
First manufacturing cost - requires initial rebate support
Consumer awareness – selling ‘energy savings’ while proving quality of light
Manufacturing capacity – financing the scale from low to high million units
2X Sales Objectives (2013)
Launch A-line, PAR and BR ‘2X’ lamp configurations
Build upon ‘2X incandescent awareness’
Establish sales channels:
Ecommerce, traceable by zip code
Regional retail, targeting territories with rebate support
Direct marketing (kits, promotions)
2X Sales Objectives (Next 5 years)
Support mass distribution via big box retail
Launch ‘3X’ designs

7. Chicken or Egg?
Rebate support typically requires scale and established channel
Developing channel and scale initially requires rebate support
ADLT is seeking manufacturing rebate support for ‘2X incandescent’
Channel will be developed by rebated territory
Traction will support
Scale of manufacturing
Cost reduction
3X development
ADLT is exploring capital investment as well as ‘Made in US’ opportunities

8. Thank You 2X Incandescent General Information: 2XBulb.com
E-commerce: 2XLightDirect.com (Jan 2013)
Steve Stockdale