1. MARKETING
5TH PERIOD
Karleigh and Sarah
January 30th, 2015

2. Treat yourself well. Everyday. DASANI WATER. Can’t live without it.
Celebrity Endorser
Marketing Slogans
TWIST.
RECYCLE.
REPEAT
Chili Singer from TLC
Treat yourself well. Everyday.
DASANI WATER. Can’t live without it.

3. DASANI WATER THE BOTTLE Unique 100% Recyclable
30% of the bottle is made from plants

4. The Source of the bottle
Dasani is a brand of bottled water from The Coca-Cola Company, launched in 1999.
Filtered tap water from the U.S.

5. Retail Price:
1 Bottle16.9oz = $1.59
24pk 16.9oz = $4.99
at Target
32pk 16.9oz = $7.25
at Amazon

6. Cost of water per Ounce: $0.09 Cost of water per Gallon: $11.52

7. Which costs more, gas for your car or a bottle of Dasani
Which costs more, gas for your car or a bottle of Dasani? Gas for your car One gallon of gas=$1.87 One bottle of Dasani water=$1.59 One gallon of Dasani Water= $11.52