1. Welcome to iNGRAM

2. What is Ingram? The World’s Largest and Most Trusted
Wholesaler/Distributor of Books
Experience

3. Largest Supplier of Books
1964
Tennessee Book Company became a part of Ingram
3.7 million square feet
of warehouse space
3,600 associates
28 offices & distribution
centers around
the world
We’ve printed or shipped enough books to span the globe 1.2 times
Over 180M
digital distributions last year
We can print a
Different Book
every 6 seconds
:06
Our publisher brands make us the
6th
Tens of 1,000s of publishers
Tens of 1,000s of book &
specialty retailers
3,800
public libraries
7,000 campuses
15.4M students-1M faculty
241 countries
Largest Supplier of Books
in the World

5. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Company Confidential. Restricted. Distribution: Shred.
Colorado Independent Publisher Associaiton

6. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Company Confidential. Restricted. Distribution: Shred.
Colorado Independent Publisher Associaiton

7. Why Print on Demand (POD) Makes Sense
Inexpensive to bring a book to market ($49 for P&E)
No inventory to manage
No warehousing cost
No orders to pack or costs (no boxes,envelopes,etc)
Easily make revisions to source files—not stuck with outdated or incorrect inventory

8. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
POD + Distribution—
How it works
You upload your print and/or ebook files into your account
Titles are processed and you get an eproof to review
You approve your proof and turn on distribution
Title goes out in a data feed to our partners and Ingram’s catalog
Partners place orders through Ingram
Ingram uses POD to manufacture print titles
We deliver print and e-book content to retailers
Ingram pays YOU for the sale
File creation guide
Colorado Independent Publisher Associaiton

9. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Full distribution
Companies that provide a variety of services on behalf of their publisher customer in an exclusive relationship.
Their services can range from
Sales representation directly into stores, libraries, and wholesalers
Warehousing
Order fulfilment
Back end office functions (paying royalties and collecting)
Services will vary between providers
Each provider will expect payment in forms of
Fees for warehousing
Fees for fulfilment
Percentages of sales
File creation guide
Colorado Independent Publisher Associaiton

10. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
What full distributors
want/need
Title Counts – 10+
Sales and Revenue – $250K/2 years
Pricing Strategy – full trade discount/returnable
Publishing infrastructure – editors, marketing, warehouse
Brand and Audience – social, audience of readers
File creation guide
Colorado Independent Publisher Associaiton

11. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Wholesale distribution
A model that fits most author publishers, independent publishers, and midsize publishers.
Books are made available to a wholesaler like Ingram who then turn around and make those books available to their large network of retailers and libraries for order.
The wholesaler is NOT actively promoting or selling the book.
This is the job of the publisher and/or author
File creation guide
Colorado Independent Publisher Associaiton

12. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Wholesale distribution
Ingram is one of the world’s largest book wholesaler
Servicing 39,000+ retail and library partners
Regardless of if the store is brick and mortar, or only virtual and living on the web, wholesale distribution can satisfy the demand of that retailer for books through Ingram.
File creation guide
Colorado Independent Publisher Associaiton

13. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Things to Know about
distribution…
Distribution takes some time depending on the partner
YOU still have to market your book to retailers and libraries
You tell retailers/libraries that your book is available from Ingram
Most retailers prefer to order from Ingram
Ingram is not directly selling your book into stores
Ingram does have Advance catalogues where you can purchase announcements for your new book
Ingram’s catalogue ipage is now available in the UK and EU
File creation guide
Colorado Independent Publisher Associaiton

19. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Metadata
Book Title and Author
Author bio, affiliations, physical location
BISAC/BIC/Thema(subject codes—3)
Description/Short Description
Keywords, reviews, endorsements, TOC
Audience (Adult, YA, JUV—age, grade)
File creation guide
Colorado Independent Publisher Associaiton

20. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Metadata
ISBN’s (for distributed titles)
Pricing in Global Markets (US, UK, EU, CA, AU)
Print Attributes (size, # pages, paper color)
Retail Discount
Publication Date and On sale date--Preorders
File creation guide
Colorado Independent Publisher Associaiton

21. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
You get paid
For the sale
Print orders
we pay you when a partner orders your book from us:
(List price – discount - print fee)
E-book orders
(List Price – discount)
Publisher direct POD orders
You enter your customer orders in our system
No discount to give away
You pay print and shipping fees and we ship direct to your customers
File creation guide
Colorado Independent Publisher Associaiton

22. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
What do I need to
setup my titles/account
For Print - PDFs (cover & interior)
For E-book - EPUB file, a JPG cover
ISBNs (for distribution)
Credit Card
Address
Metadata
File creation guide
Colorado Independent Publisher Associaiton

23. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
File creation guide
Colorado Independent Publisher Associaiton

25. advice for Indie Publishers
Work with professionals if you want a professional book
Invest in editing, design and marketing, not inventory
Use POD to test demand for your book
Use Social Media to build platform and market to your readers
Own your ISBN if it makes sense for your book/market
You don’t know what formats readers prefer so offer multiple choices
paperback, hardback, e-book
You don’t know how your readers prefer to purchase your book—use the widest distribution options
Support your local bookseller and library (Indie Publishers go hand-in-hand with Indie Booksellers)
Join an Author or Publisher Association (IBPA and ALLi)

26. Get started Learn your publishing IQ and
sign up for our free blog at
Have fun reading
and writing

27. How Ingram Can Help Bring Your Book to the Marketplace
3/19/2016
Print & Ebook Title Setup: Free
Valid until Dec 31, 2018
Use the code: SPARKUK18 (all caps) during title setup for free setup. 
Colorado Independent Publisher Associaiton

28. Thank you Any Questions?