1. today’s discussion at CIT
mostly ebooks…
director digital product strategy director, publisher relations
Open web sessions for:
Ebook+
APBM
Linked Learning example
VitalSource
Bookshelf
integration
Kindle DX
Netbook
Mobile/iPhone
LCTCS
iPhone
Math?

2. Agenda ebooks - a green thing ebook adoption: are we there yet?
MyPearsoneBook: a Pearson play
VitalSource: an alternative ebook platform
Let’s get hands-on with VitalSource

3. How Green Is My eBook?
A non-scientific look at switching from paper to digital books

7. Paper Mill

8. Paper Mill

9. Printer

10. Printer
Publisher

11. Printer

12. Publisher

13. Publisher

16. Maybe this instead?

17. Publisher

18. We can do better - right?

19. Pearson Digital Products

20. Thinking Green What does being green mean? Who stands to gain?
What impact have we had already?
What’s the impact we can have?

21. Green Points to Ponder CourseSmart - 4 million samples and counting
Elimination of environmental consequences - a paper book creates 4 times the greenhouse gas emissions, 3 times the raw materials, and 78 times the water consumption
The ebook eliminates environmental consequences related to the production, printing, distribution, and recycling of printed books.
eBooks are accessed electronically, so there is an elimination of carbon created by the user related to the book (e.g., driving to the library; copying a page on a photocopy machine)
As ebooks have a lower breakeven point, these can be published for niche audiences. For example, good ideas about business practices that have good social and environmental performance can be made available and applied by audiences that might not be big enough to justify a traditionally published book

22. Other points to ponder
“Most college students—more than 80%, according to a survey by Educause—already own portable machines that can display electronic textbooks: They’re called laptops”
-Jeffrey Young, the Chronicle
“Usually textbooks are out of date as soon as you print them”
- Dana Lanham, a University of North Carolina professor who plans on using a new no-fee online textbook program

23. ebooks: U.S. Education Market
What are the hurdles for ebooks?

24. The customer has a dizzying array of choices!
Books years in the making. Publishers going digital - easier said than done.
CourseSmart
Kindle
ePub
VitalSource
SonyReader
PlasticLogic
CafeScribe
PDF
Flash
HTML
eBook+ (pearson)
COOLReader
The customer has a dizzying array of choices!

25. Teacher Buy-In few teachers drive students to ebooks
no one really knows if you use an ebook as a teaching device differently
the landscape of choices can be daunting

26. Student perceptions from pilot survey
75% of students graded their e-book with an A or B
From survey of 60 students at the University of Portland, OR

27. Student perceptions from pilot survey
60% would recommend a VitalSource® e-book over a print book to their friends
From survey of 60 students at the University of Portland, OR

28. What’ll drive us to the tipping point??
the economics
The last 2 years have instigated a shift
Textbook sales decreased by 12-17% in 2008, most probably due to frustration about excessive costs
the net-centric generation
expectations built up… “everything is available on line - right?”

29. Features influencing purchase intent
81% - Were more likely to purchase the e-text if it had both online and download access
77% - Cost savings
About half the students were enthused at the prospect of purchasing individual chapters or having access to their eBook on a mobile device.

30. So, are we there yet? The ebook wave has built over the last 10 years
it will wash over us the next 18 months
25% - not-for-profit
75% - for -profit
Yes, we are there.
CourseSmart reports that 72% of its customers say an electronic format for textbooks is preferred

31. Looking at eBooks
MyPearsoneBook
VitalSource

32. MyPearsoneBook Strengths search learning linking Pearson owned
authoring
Weaknesses
limited to Pearson
lack of connectivity
need to be online
Grantham’s ebook+ pilot:
APBMhttp://
userid:
password: germany73 
username: custommedia_e9_3774 / 09custommedia09
eBook+ or MyeBook � via CourseCompass (HigherEd LMS) integration  on the 'Log in' Button>Login: cc_ebook_edu_prod>Password: pa55word>Click on �Trigsted eBook Test� (has MyMathLab logo next to it)

33. an Ingram company
any publisher
online & downloadable
can be integrated with learning/course management systems

34. VitalSource hands-on

35. VitalSource: Recap Strengths: publisher agnostic
has a “my bookshelf” concept
search across your bookshelf
downloable to multiple machines
Weakness:
Not an integrated learning platform

36. Conclusions Students are: Already online, reading on their computers
Appreciate the interactive features of e-texts
Use vs. read their e-textbooks
Find e-text easier to use when reading shorter amounts at one time
E-text is more like a tool than just a book
With more e-texts available and increased awareness, acceptance will grow

37. Summary ebooks are green - but it’s not easy being green
MyPearsoneBook offers integrated learning platform
VitalSource is a powerful alternative

38. The End