1. Benefits of Cloud-Delivered Content
John Griffin
Dolby Laboratories
November 8, 2018 1

2. Agenda Benefits of Cloud-Delivered Video Content
Dolby’s Role in Online Video Content
New Developments in Cloud Entertainment Applications

3. Benefits of Cloud-Delivered Video Content
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4. Instant, On-demand Accessibility
Cloud-delivered streaming & download meet needs of today’s ‘gotta have it now’ consumers.

5. Convenient Access to Massive Content Library
Convenient access to the ‘long tail’ of catalog & niche content.
Popularity
Content

6. Search & Discovery Example: VUDU GUI
Consumers can search by director, actor, etc.

7. Recommendations & Information
Example: VUDU GUI

8. Enhance & Complement Physical Media Experience
Enhances Blu-ray experience with streaming & downloaded content, such as director’s commentary, exclusive scenes, & other bonus features.

9. Enhance & Complement Physical Media Experience
Market offering cloud-delivered content in conjunction with physical media sales
Amazon’s Disc+ On Demand program
Walmart & VUDU’s Toy Story 3 promotion
(Forthcoming) DECE’s Ultraviolet will enable simpler deployment of combo physical & cloud-delivered media purchases

10. Integration Path into CE Devices
Blu-ray players are an interesting case study
Online connectivity & sophisticated media processing originally specified for Blu-ray experience
Online service providers, IC providers, & CE OEMs quickly realized Blu-ray technical platform was also ideal for online applications
VUDU, Netflix, CinemaNow, etc.

11. Benefits to CE OEMs Market products as connected digital media players
Ex: Leading CEs have been very successful marketing Blu-ray players as online media players
Extend a handshake between the consumer & manufacturer
Leverage technology already going into core CE products for new applications
Example: utilize existing audio & video decoders
Already implemented & tested

12. Dolby’s Role in Online Video Content
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13. Dolby creates technologies that elevate the experience anywhere people find entertainment.

14. Achieving Convenience & an Authentic HD Experience
Consumer want the convenience of online content & an authentic HD experience
Cinema, HD broadcast, Blu-ray, etc. feature HD video & surround sound – why not online?
Online delivery presented multiple challenges
Surround audio solution required that:
Scales for cinema content (up to 7.1ch)
Works with leading online delivery containers & formats
Highly bandwidth efficient
Playback compatibility on a wide range of consumer devices
Blu-ray players, game consoles, TVs, mobile, etc.

15. True Multichannel Surround Sound Future-Proof with More Channels
Mobile Overview
18/11/8 20時46分
True Multichannel Surround Sound
Future-Proof with More Channels
Data-Rate Performance
Compatibility
Proven high-quality solution for new HD delivery ecosystems.
 Bluray  HDTV broadcast  Online content
Ideal for today’s online and broadcast delivery bandwidth.
5.1-channel Dolby Digital Plus: 256 kbps.
7.1 channels of compelling, cinematic surround sound
Compatible with 5.1 and two-channel CE devices.
>230M shipped consumer devices (and growing!)
Conversion to Dolby Digital for playback on legacy home theatre systems 15 15 15
FORMATFO\Roadshow\Project Format - roadshow v6.ppt 15 15

16. Simplified Example of Online Video Delivery
Encoding
Workflow
System
“Cloud
Computing”
Content Delivery Network (CDN)
Connected Consumer Devices
(May have distinct ‘Profiles’)
Source Content
Confidential Information

17. Enabling the Online Ecosystem for Cinematic Audio
Extremely bandwidth efficient
Integration into online encoding & platform solutions
Specifications for online delivery containers (ex: MP4, ASF)
Implemented in leading ICs for connected devices
Currently shipped in >230M consumer devices
Professional Encoding
Solutions
Delivery Platform Integration
CE Device ICs
Consumer Devices

18. Dolby & VUDU
VUDU selected Dolby Digital Plus exclusively for delivery of surround content to connected devices
VUDU launched service with Dolby Digital Plus in 2008 on its own set-top box
VUDU now deployed directly on various connected devices with Dolby Digital Plus from Samsung, Sony, LG, Sharp, Toshiba, Mitsubishi, Sanyo, Vizio and others

19. Dolby & Netflix
Netflix selected Dolby Digital Plus exclusively for delivery of surround content to connected devices
Netflix leveraging Dolby Digital Plus efficiency to ensure optimal experience and save bandwidth
Netflix can freely utilize existing Dolby Digital Plus decoders on the tens of millions of connected DTVs, Blu-ray players, and PS3s
First Dolby Digital Plus content delivered to PlayStation 3 in Oct ‘10
Additional connected devices to follow…
"Netflix required an audio solution that could efficiently deliver an outstanding surround sound experience for a wide range of consumer devices. Dolby Digital Plus proved to be the best solution to meet our needs and the needs of our device partners."
- Greg Peters, VP, Product Development, Netflix, 10/14/10 Press Release

20. New Developments
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21. New Developments in Cloud Entertainment Applications
Interactive ‘Blu-ray’ like experience for online content
Chapters, language & subtitle selection, bonus features, etc.
Deployment of DECE’s Ultraviolet
Cloud-based game applications a hotbed of innovation
OnLive announced for Vizio TVs & Blu-ray players
Blu-ray players -> Digital Media Players -> Game Consoles?

22. Thank You!
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23. Q&A
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