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Value Articulation at Dolby Laboratories - a Time-Sequenced Embodiment

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Presentation on theme: "Value Articulation at Dolby Laboratories - a Time-Sequenced Embodiment"— Presentation transcript:

1 Value Articulation at Dolby Laboratories - a Time-Sequenced Embodiment
- Value Articulation – A Framework for the Strategic Management of Intellectual Property Value Articulation at Dolby Laboratories - a Time-Sequenced Embodiment - June 22, James G. Conley Kellogg School of Management, Northwestern University, USA Peter M. Bican WHU – Otto Beisheim School of Management, Germany Holger Ernst WHU – Otto Beisheim School of Management, Germany

2 Dolby Laboratories Value Transference
1968: Dolby B Type for Consumer Market: exclusive License to KLH Dolby Laboratories Global Patent Appl. as to Priority Date Patent Appl. Value Transportation 1966: Dolby A-Type Noise Reduction for Professional Studio Recording 1970 Dolby move into Film Sound Market 1977: Star Wars breakthrough: Dolby Stereo for Prof. Film Sound Market Value Transference 1970: & DOLBY: 016 Paper goods and printed matter 1966: & & DOLBY System: 009 Electrical + scient. apparatus 1968: 1st B-Type Patent US 1965: A-Type Patent 1973: 2nd B-Type Patent US 1980: 1st C-Type Patent US

3 Dolby Laboratories DVD DVD
1995: Dolby Digital: Move to Consumer “Home” Market Total Revenue in ‘000 USD 1968: Dolby B Type for Consumer Market: exclusive License to KLH 1982: Dolby Surround- Stereo for Consumer Market Dolby Laboratories 2000: Dolby Headphones for Consumer Market DVD DVD Global Patent Appl. as to Priority Date Patent Appl. Value Translation Value Transportation 1992: Move to Digital: Batman Returns: 1st movie with Dolby SR-D (now: Dolby Digital) Prof. Film Sound 1966: Dolby A-Type Noise Reduction for Professional Studio Recording 1970 Dolby move into Film Sound Market 1977: Star Wars breakthrough: Dolby Stereo for Prof. Film Sound Market 2007: Dolby 3D Digital Cinema Prof. Film Sound 1997: Dolby Digital mandatory for DVD Prof. Recording 1970: & DOLBY: 016 Paper goods and printed matter 2003: Acquisition of Lake Tech. Ltd: developer of Dolby Headphone technology 2009: 009 Computer software platform 038 Providing online telecommunications services, 041 Entertainment services …for interactive online gaming 1985: DOLBY SURROUND: 009 Electrical + scient. apparatus 1999: 009 Electrical& scient. apparatus 1966: & & DOLBY System: 009 Electrical + scient. apparatus 1992: 009 Electrical + scient. apparatus 1978: 009 Electrical + scient. apparatus 1968: 1st B-Type Patent US 1965: A-Type Patent 1995: 009 Electrical + scient. apparatus 1973: 2nd B-Type Patent US 1980: 1st C-Type Patent US Nr. of Patents featuring “Digital”

4 Dolby Laboratories DVD DVD Total Revenue in ‘000 USD
1995: Dolby Digital: Move to Consumer “Home” Market Total Revenue in ‘000 USD 1968: Dolby B Type for Consumer Market: exclusive License to KLH 1982: Dolby Surround- Stereo for Consumer Market Dolby Laboratories 2000: Dolby Headphones for Consumer Market DVD DVD Global Patent Appl. as to Priority Date Patent Appl. Value Translation Value Transportation 1992: Move to Digital: Batman Returns: 1st movie with Dolby SR-D (now: Dolby Digital) Prof. Film Sound 1966: Dolby A-Type Noise Reduction for Professional Studio Recording 1970 Dolby move into Film Sound Market 1977: Star Wars breakthrough: Dolby Stereo for Prof. Film Sound Market 2007: Dolby 3D Digital Cinema Prof. Film Sound 1997: Dolby Digital mandatory for DVD Prof. Recording 1970: & DOLBY: 016 Paper goods and printed matter Total Revenue in ‘000 USD 1966: & & DOLBY System: 009 Electrical + scient. apparatus 1985: DOLBY SURROUND: 009 Electrical + scient. apparatus 1999: 009 Electrical& scient. apparatus 1992: 009 Electrical + scient. apparatus 1978: 009 Electrical + scient. apparatus 1968: 1st B-Type Patent US 1965: A-Type Patent 1995: 009 Electrical + scient. apparatus Explicit Licensing Revenue: 2002 till 2011 1973: 2nd B-Type Patent US 1980: 1st C-Type Patent US Nr. of Patents featuring “Digital”

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