2. AGENDA A Thriving Downtown – Why Janesville’s Journey
The people who are making this happen
ARISE vs ARISE Now
Become an advocate for ARISE by joining ARISE Now

3. A CITY ON THE RISE Outstanding educational system
State of the art healthcare
Vibrant employers
Expansive park system
Adventuresome Rock River
Hub of county government
“Your downtown is the most visible indicator of community pride, along with its economic and social health. It is either an asset or a liability in the effort to recruit new residents, new businesses, tourists, and others to your community and to keep those you already have.”
– National Main Street Center, 2017

4. ARISE: A PLAYBOOK FOR ACTION
ARISE is a bold vision for Downtown Janesville’s long-term future, solidly grounded in community engagement and focused on feasible action steps. The plan is intended to position downtown Janesville as a vibrant neighborhood where commerce, culture, entertainment, and history intersect.

5. ARISE GOALS
Make the downtown the heart of the community and a fun, vibrant and healthy place to live, work and visit for a wide spectrum of the community.
Preserve the historical character and authenticity of the downtown.
Celebrate the Rock River as Janesville’s greatest asset.
Facilitate new investment and redevelopment with a market driven and action oriented strategy.

6. CATALYST SITES Town Square (*see below) Water Street
South Traxler Park
North Main Street
West Milwaukee Street / North River Street
South River Street / South Franklin Street

7. THE CITY OF JANESVILLE’S COMMITMENT
Planning for redevelopment of downtown has
been happening for more than a decade.
From , COJ made $15 million in
downtown improvements.
In addition, the city secured $16 million in
federal, state and other funding for a total of
over $30 million in investments.

8. Key Projects

9. CITY OF JANESVILLE COMMITMENT
Rehabilitate West Milwaukee Street
Cost: $2,500,000
Mix of federal and city funds
Milwaukee Street two-way traffic conversion
Cost: $250,000
100% city funds
2016
2020
Parking deck removal
Court Street bridge painted
Cost $755,000
Mix of city, state and federal funds
Improvements to east side of river bank
Cost: $1,820,000
Mix of city and private funds
2019
Convert River Street into a Festival Street
Cost: $1,350,000
Mix of city and private funds
Convert Court Street to two-way traffic
Cost: $300,000
100% city funds
Replace Milwaukee Street bridge
Cost: $4,411,000
Mix of city and federal funds
Improvements to west side riverbank
Cost: $1,835,000
Mix of city and private funds
2017
2018

10. PRIVATE SECTOR COMMITMENT
The City of Janesville’s commitment to downtown has been matched by downtown business owners in the form of new construction and renovation projects through private investment.

11. PRIVATE SECTOR COMMITMENT
Year
Company
Project Description
Investment
2015
The Venue / Voigt Music Center
Rock County Appliance / Masonic Lodge Renovation
$504,000 (Venue)
$107,300 (Voigt)
ECHO
Building remodeling and expansion
$700,000
2016
SASid Insurance Development / Rock County Brewing
Wisconsin Carriage Works Building Renovation
$150,000 (SASid)
$100,000 (RC Brewing)
Block 42 / Bodacious Shops
North Main Street Renovation
$1.5 million
Foremost Media / Mark Robinson
Grey Goose Building Renovation
$2.5 million
$500,000 in TIF money

12. PRIVATE SECTOR COMMITMENT
Year
Company
Project Description
Investment
2016
SHINE Medical Technologies Headquarters
Prospect 101 Building, sixth floor renovation
TBD
$260,000 in TIF loan
Kimball Education Center
Kimball Family donation of building to School District of Janesville
$628,600 donation
2017
Lark Restaurant
60 South Main Street renovation
N1 Critical Technologies
Former Red Cross Building
$250,000 purchase, plus renovations
2018
Cobblestone Hotel
Former Parking Lot

13. DOWNTOWN JANESVILLE INC.
DJI is a volunteer group of business representatives that provides leadership in the following areas:
Promote economic development through business expansion and retention efforts
Encourage the preservation of historic buildings through revitalization and renovation
Enhance the quality of life through branding the downtown as the heart of our community
Increase opportunities for activities and involvement by hosting a full calendar of events that activates the downtown and creates programming for the community and guests
Improve the aesthetic integrity via way finding signs, flag banners, planters and street scaping

14. CITY OF JANESVILLE Key Financing Tools
TIF: Tax increment financing is a public financing method that is used as a subsidy for redevelopment, infrastructure, and other community-improvement projects. The value of the properties inside the district is calculated and the total amount of property tax generated is noted. The life span of a TIF district is 23 years. For the next 23 years all property revenue above the base amount is captured by the TIF district as incremental revenue.
BID: A business improvement district is an area within which businesses are required to pay an additional tax in order to fund projects within the district's boundaries. This was passed fall of 2017 and a part-time Executive Director was hired to oversee the program starting in 2018.

15. ARISE Now LONG-TERM FUNDRAISING GOAL $10 MILLION
ARISE Now, formed in 2016, is a private-public partnership whose purpose is to strengthen the implementation of the City’s ARISE plan as well as support other key activities and organizations working to transform downtown Janesville.
Official partners of ARISE Now are:
City of Janesville
Forward Janesville, Inc.
Downtown Janesville, Inc.
Janesville Performing Arts Center
LONG-TERM
FUNDRAISING GOAL
$10 MILLION
A tax deductible fund that is focused on ensuring the successful transformation of downtown Janesville.

16. GOALS & ACTIONS Placemaking: Start with the Town Square
Activating public places:
More than just about the buildings
Connecting areas and people:
Ensure walkability and connectivity
Exploring other opportunities: Be an agent for change

17. THIS IS A JOURNEY Town Square Main Street & Milwaukee JPAC Internal
ARISE Now is not a one-time project, but a multi year journey
Town Square
Main Street & Milwaukee
JPAC Internal
Walkways
Amphitheater

23. Private Sector Commitment Public Downtown Financing Programming Tools
Why is now different?
Key Components are in place for successful transformation
Public
Financing
Tools
Downtown
Programming
Private Sector
Investment

24. INVEST IN JANESVILLE MONUMENTAL & ICONIC PROJECTS MULTI-YEAR GIVING
OPTIONS
INVEST IN
JANESVILLE
FLEXIBLE STRATEGIES
NAMING & RECOGNITION
OPPORTUNITIES
ALL LEVELS OF CONTRIBUTION
& RECOGNITION
KEY TO THE HEART OF OUR COMMUNITY