1. Creating Videos for the Web
Natalie Zee Drieu & Becky Stern
CRAFT, craftzine.com

2. Online Video Usage
84.8% of the total U.S. Internet audience viewed online video.
The average online video viewer watched 12.2 hours of video/month.
128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
The duration of the average online video was 4.0 minutes.
November 2009 comScore report

3. Online Video Usage
Time Spent Viewing Online Video Up 13% in December 2009

4. Video Across Devices

5. Video on CRAFT
Why we make videos and our audience

6. CRAFT Video: Hemming Pants
Embed Video Here to Preview:
Hemming Pants or Lilypad Bike Patch
Hemming pants on CRAFT

7. Getting Started Simple, inexpensive tools (mainly lights) photo credit

8. Getting Started
Setting the stage

9. Software Take what you can get! Final Cut Express (Mac)
photo credit
Final Cut Express (Mac)
Adobe Premiere (Mac/PC)
Cinelerra (Linux)
Photos by Matt Mets
Photos by Sean Ragan
photo credit
iMovie (Mac)
Windows Movie Maker (PC)
Pitivi (Linux)

10. Organize and shoot! Prepare open-ended questions
Consider lighting, sound
Prepare a shot list
Set the scene
Shoot more than you think you’ll need
Do multiple takes
Be open, experiment!

11. Edit and export Establishing shot Brand identity Main video
Conclusion and audience guidance
Voiceover and music
Keep it short
Export as big as you can (H.264 is good)

12. Sharing Videos Online Publish a podcast in iTunes
Tubemogul for launching to many sites
Tag it properly
Embed on your site
Engage with comments discussion
Share with friends/colleagues
Use analytics

13. Thank You! Download this presentation:
Contact information:
Natalie Zee Drieu, Editor-in-Chief
Becky Stern, Associate Editor