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Localization Summit.

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Presentation on theme: "Localization Summit."— Presentation transcript:

1 Localization Summit

2 WELCOME to the inaugural Game Localization Summit @ GDC
Co-Advisors of the Game Localization Summit and chairs of the IGDA Localization SIG: Miguel Á. Bernal-Merino (Roehampton University), SIG Vice-Chair Tom Edwards (Englobe Inc.), SIG Chair

3 Our Great Thanks to… Jennifer Steele and Think Services ENLASO
IGDA Localizaton SIG Steering Committee All our speakers and panelists And YOU…for attending this Summit!

4 Your Feedback Matters! What did you really like? What can be improved?
What topics would you like to see in a future Loc Summit? We Need Your Input! PLEASE fill out the feedback forms! Annual SIG Meeting: Another chance to provide direct feedback (Thursday, 4-6:30pm)

5 The Game Industry’s Future is Global
PricewaterhouseCooper’s projections for indicate a global gaming market worth $48.9B by 2011 (up from $37.5B in 2007). U.S. sales will lag behind the world during the next 5 years, averaging 6.7% annual growth while Asia and EMEA will average 10% or more. For example: through 2012, India and China are projected to be the fastest-growing game markets, within Asia the fastest-growing region.

6 Loc Revenue is Significant
On a company-to-company basis, estimates for loc- generated revenue vary from ~33% to 70% of total revenue. For some companies, % of company revenue from loc increased over 25% in just 1 year. Bottom line: Localization is absolutely vital to the growth and expansion of the game industry. This Summit is about starting a dialogue with and within the game industry around the role of localization.

7 Concluding Thoughts

8 Your Feedback Matters! What did you really like? What can be improved?
What topics would you like to see in a future Loc Summit? We Need Your Input! PLEASE fill out the feedback forms! Annual SIG Meeting: Another chance to provide direct feedback (Thursday, 4-6:30pm)

9 IGDA Games Localization SIG
Work in game localization? Or just interested in game loc? The IGDA Special Interest Group for Games Localization was created just for YOU! Goal: To provide a focal point for game localization professionals in order to build community, draw together best practices and processes, and emphasize the international dimension of game content development. YOU are the SIG; please join us to help bring a voice to localization issues within the game industry! For more information, visit: We strongly encourage all SIG members to join the IGDA:

10 IGDA Games Localization SIG
Loc SIG GDC Thursday, 26 March Informal SIG Gathering Space: 12:00pm- 1:30pm, Room 112 (North Hall) Annual SIG Meeting: 4:30-6:00pm, Room 113 (North Hall) (meeting agenda is online on the SIG web page)

11 Game Localization Localization World - Berlin 8 June, The Game Localization Roundtable is a recurring, full-day gathering of publishers and vendors in conjunction with the Localization World events Take the survey of proposed topics:

12 Thank you for attending!


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