1. Goods and Services

2. So, what is MARKETING? MARKETING is:
the sum of all the activities involved in the planning, pricing, promoting, distributing and selling of goods and services to satisfy consumers’ needs and wants.
the process of connecting suppliers with end users

3. Raw Materials
Come from mining companies, farms, fishing boats, oil rigs, loggers, etc.
For example, a farmer markets tomatoes to a ketchup maker, or a forestry company markets logs to a paper mill
Canada exports a lot of raw materials
We also import many raw materials (ex: oranges)
Raw materials are usually marketed to business

4. Processed Goods
The nature of the product is changed, for example pasteurizing milk, or pressing applies into juice, or creating pulp from wood
Processed goods may be sold as finished goods, or as semifinished goods
Semifinished goods are marketed to manufacturers

5. Finished Goods Do not require any further processing
May be a consumer good (ie Nike Shoes) or an industrial good (car seat)
Consumer goods are used by the general public
Typically sold by retailers to consumers
Can be sold to industry
Ex: Original Maple Bat Company sells to major league baseball teams as well as consumers
Industrial goods are used by a business to make other products, and can be any of raw materials, processed goods, or finished goods

6. Services Activities performed for others
Just like goods, can be marketed to consumers or industry
Ex: Piano tuner
If they tune pianos for a symphony, it’s an industrial service
If they tune pianos in people’s homes, it’s a consumer service
Most businesses focus on one or the other

7. Jones Soda
Article and questions

8. Jones Soda Website

9. Jones Soda Website

10. Jones Soda Website

11. Jones Soda Website