1. Articles and Leaflets Thursday, 08 November 2018
jonathan Peel SGS 2012

2. Article
A piece of writing to convey information to a designated group of people.
A piece of writing with a specific purpose: entertain, inform or persuade, for example.
Formality of writing will vary depending on the audience.
jonathan Peel SGS 2012

3. “How do I make it interesting?”
Use of person to engage
A punning headline
Emotive language
Variety of punctuation and sentence length
imperatives
hyperbole
Rhetorical questions
What others can you think of?
jonathan Peel SGS 2012

4. Approach
“Write an article for a teenage magazine about a person you either admire or dislike”
Consider the key words of the question…
Make your decisions (and remember that dislike is quite tricky if you don’t want to cause offence…)
Then…
jonathan Peel SGS 2012

5. PLAN Format of article PLAN Headline Short Catchy
Gives an idea of content
Introduction
Brief outline of the subject matter
A few sentences
Main body of article
Answer the “why, how and what” questions the readers might have
Include plenty of detail
Use a wide range of language and try to include quotation – the best way to show confidence with a range of punctuation
Conclusion
Summarise the article
Recommendations/an overview
Sign off with a memorable phrase or one-liner.
jonathan Peel SGS 2012

6. An empty box, saying “picture”.
SO:
An article has no set layout and can read like a well structured essay
The tone is dictated by audience and content – be careful.
There is no need to use pictures, though an empty box, labelled up would be sufficient.
An empty box, saying “picture”.
jonathan Peel SGS 2012

7. Where might you find them?
Leaflets
Who reads them?
Why are they produced?
Information ??
advertising
Theme parks
advice
health
Public awareness
Where might you find them?
Doctor’s surgery
Motorway cafe
library
…and so on!
jonathan Peel SGS 2012

8. Layout and content should be considered
Bullet points
Emotive language
Pictures
Addresses/phone lines
Logo
Imperatives
Clear headline
Helpful hints
subheadings
Quotations
Often 3 column folded
2nd person appeal to reader
Facts and statisitcs
jonathan Peel SGS 2012

9. Look at the leaflets
The leaflets are a selection of advertising for attractions in England and France… the language is irrelevant, the features are the same!
Make clear links to the features found on the previous slides.
jonathan Peel SGS 2012

10. Try this one
Produce a leaflet persuading people to visit a tourist attraction in your area. The attraction can be real or imaginary.
What would you use?
Remember to engage and appeal to your target audience
Remember to use a strong vocabulary and a variety of sentence structures
Remember to punctuate for effect!
jonathan Peel SGS 2012

11. Now How is this one different?
Produce a leaflet advising people how to enjoy a safe day out at a local tourist attraction in your area.
jonathan Peel SGS 2012