1. Five Ways to Shift the Paradigm with Intellectual Property, Challenge Conventional Laissez Fair and Blow Your Client Away with Results

2. Uncovering Win/Win Mutual Cross Promotional Opportunities Accountability/ Diligence/ Thoroughness Inspired Creative Alternatives Finding the Right Champion Myths of Negotiation

3. Accountability/ Diligence/ Thoroughness Inspired Creative Alternatives Finding the Right Champion Myths of Negotiation Uncovering Win/Win Mutual Cross Promotional Opportunities

4. 3 Accountability Hold your music and talent resource accountable Whether it is a third party resource or your ad agency. Challenge them to think outside the box Diligence/Thoroughness Q. What does the market bear for popular music today? Q. How much was this song licensed for in the past? Are you paying less? You should be Q. Do you know if and where this song is being used? Are there options yet to be exercised? Q. Do you have a complete commercial history? Q. Do you know if there are outstanding quotes for other products? This increases the chance another brand could run with the song before or while you are using it

5. Accountability/ Diligence/ Thoroughness Inspired Creative Alternatives Finding the Right Champion Myths of Negotiation Uncovering Win/Win Mutual Cross Promotional Opportunities

6. 5 Inspired Creative Alternatives Re-recording Alternative masters Start thinking about music from day one Ballpark costs and feasibility

7. 6 Y&R on behalf of 7-Up! 7/9/2004 7-Up! Possible Alternatives USE/MEDIA: For up to three (3) :30 television commercials with versions, edits, lifts, tags including retail tags to air on network, cable and spot television. Also for three (3) :60 radio commercials with versions, edits, lifts, tags including retail tags. Additionally for non- broadcast/industrial use including in-house (creative meeting/reference/awards purposes), sales meetings, trade shows, internet - on the client's and agency's websites and third party websites - (sites like Ad Age, Ad Week and other industry sites that may post the commercial in a non-downloadable, streaming only manner for purposes of review), in- store, POP, use of talent's name/image in print, use of talent's voice for on-hold for company's phone systems, in-cinema, in-flight, in stadium/jumbotron, theme parks. TERM: For one (1) year beginning approximately August 16th, 2004 TERRITORY: United States, its territories and possessions; Territory for internet use: World RENEWAL OPTION: To renew for an additional consecutive one (1) year term EXCLUSIVITY: Soft Drinks IMPORTANT: All talent is subject to approval and availability (e.g., film, TV and other potential commercial conflicts, upcoming projects). Our suggestions and ballparks are based upon our experience with the talent and their agents/managers. Final talent commitment will be based upon a firm offer from the client PLEASE NOTE: THE FOLLOWING BALLPARKS DO NOT REFLECT PENSION AND HEALTH CONTRIBUTIONS

8. 7 Celebrity Couple Talent Search 07/09/2005 Talent Requirements: Two (2) Days of Service for Shooting

9. Accountability/ Diligence/ Thoroughness Inspired Creative Alternatives Finding the Right Champion Myths of Negotiation Uncovering Win/Win Mutual Cross Promotional Opportunities

10. 9 Finding the Right Champion Film & TV creative at Warner/Chapell Licensing contact at UME (Label) Marketing department at Interscope (Label Smashmouth is signed to under UME) A&R guy at Interscope Manager Interscope Marketing/Film & TV A&R guy at Warner/Chapell Licensing contact at Warner/Chapell (publisher) Independent Rep hired directly by manager to find these opportunities Attorney Allstar by Smashmouth

11. 10 Talent also has many layers and people whispering and advising. You need to know the most beneficial and effective route.

12. Accountability/ Diligence/ Thoroughness Inspired Creative Alternatives Finding the Right Champion Myths of Negotiation Uncovering Win/Win Mutual Cross Promotional Opportunities

13. 12 Myths of Negotiation Volume Some brands cost more Relationships Ineffective tactics Its Me… I have other jobs coming Ill send your way…

14. Accountability/ Diligence/ Thoroughness Inspired Creative Alternatives Finding the Right Champion Myths of Negotiation Uncovering Win/Win Mutual Cross Promotional Opportunities

15. 14 Uncovering Win/Win Mutual Cross Promotional Opportunities Co-branding opportunities add value Have we maximized the possible value added with 360 initiatives (packaged deal that incorporates on-ground (sponsorship obligations, personal appearances, etc.) on-air, on-device (cell phone, etc.) and online)?

16. 15 Cumulative impact is substantial