1. Durban Tourism Visitor Strategy Phillip Sithole
DCM: Economic Development & Planning

2. International Tourist
TOURISM SNAPSHOT
Tourism Performance
2017 PERFORMANCE
Visitors
GDP Contribution
Sustained Jobs
Domestic Tourist
3,8 Days
Length of Stay
International Tourist
5,8 Days
2017 Total Expenditure
R11,7 BN
Economic Impact
Contribution DBN GDP
R19,7 Bn
2015/16
2015/16
2015/16
R 22,5 Bn
53 464
2016/17
2016/17
2016/17
R 20,2 Bn
45 703
2017/18
2017/18
2017/18
R19,6 Bn
41 571
R 4,2 Bn
Labour remuneration
R1,3 Bn
Govt Taxes
Growth/Decline
Growth/Decline
Growth/Decline
-R0,6 Bn
-4 132

3. Tourism Markets Core Maintain Develop UK Europe USA China Middle East
Trade Shows
Trade & Media Hosting
In-Market Activation
Trade & Wholesale Roadshows
USA
DMC Appointed
Media Hosting
Trade Shows
Fam Trips
China
Trade Shows
Trade & Media Hosting
Middle East
Trade & Media Hosting
West Africa
Trade Shows (Expo)
Fam Trips
Tourism Features
India
Trade & Media Hosting
SADC
Trade Shows (Expo)
Fam Trips
Tourism Features
Australia & NZ
Media Hosting
Trade Shows
In-Market Activations
In-Market Activation
Trade & Wholesale Roadshows
South Africa
Consumer & Trade Shows
In Market Activations
Seasonal Campaigns
Media Hosting
PR & Marketing
Core
Maintain
Develop

4. Marketing Platforms To Date
VISITOR STRATEGY
Marketing Platforms To Date
International
National
NATIONAL GEOGRAPHICS
+250 million people
+23 countries
Print Features
2 x Documentaties
Social Media
Digital
Link
Discovery Chanel
+234 million people
+30 countries
Destination Advert
Social Media
Digital Networks
Link
Eurosport
+236 million people
+93 countries
Destination Advert
AFCON Draw
TV Interviews - WTM/ITB
Durban Report (AFCON)
Strategic TV Spots
Pass Sports Programming
Trade & Consumer Shows
WTM Africa Rand Easter Show
Indaba Beeld
Radio & TV
SABC Radio DSTV Lifestyle
SABC TV ENCA/ETV
Events
City Funded Events Sponsorships
Value in Kind community based
Strategy Intervention
Trade Shows
Partnerships
DMC - USA
WTM - London
Ladysmith Black Mambazo
Fam Trips
New York Times Show
Lions of Zululand
Media & Buyer Hosting
ITB Berlin - Germany
Ebandla
On Show - Australia
Partnerships
The Sharks
Golden Arrows
Ladysmith Black Mambazo
Comrades

5. What is Durban Destination
Events
Culture/HERITAGE
164 ATTRACTIONS
Sports
16 Museums
Religious
churches - 235
mosques - 26
Temples - 20
289 Culinary
RESTAURANTS
Coffee shops
& Cafe
Safari
Accessible
by road
in 3 hours
575 HOTELS
Hotels
Boutique
B&B’s
Entertainment
971 Establishments
Bars, night clubs,
Art Centres

6. Beyond Durban Sell KZN 6 B’s #DURBANHASMORE BERG BEACH BATTLEFIELDS
BUNNY CHOW
BRAAI
BUSH
and
MAJESTIC ZULU KINGDOM
As part of itinerary for International and domestic Visitors.
As part of South African and African Experience - Bucket List. 8

7. MAJOR EVENTS 2017/18 INDABA 2018 COMRADES Durban July Creative Week
R 85 Million
COMRADES
R336 Million
Durban July
R160 Million
Creative Week
R131 Million
Awards
R 69 Million
Durban Rocks
R 32 Million

8. Durban Tourism - Growth for Africa
Africa is at the core of Durban Tourism Strategy for Growth - consolidate SADC and West African market
Economic growth of Africa contributes to Tourism Transformation importantly Product and Experiences
Accessibility to Durban - direct airlines, British Airways, Qatar, Emirates, ProFlight and Turkish Airlines
DT and Partners delivered over 3,7 Mn visitors - we can do more together
Partnerships and Collaboration with Private Sector will deliver growth for Tourism Africannes

9. Photograph is public domain. License info:
All photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.
CREATIVE COMMONS ZERO: