1. Leveraging the Power of Likes, Hashtags & Shares
Building your brand on
social media

2. Who’s the Loud Guy? Jay Kuhns, SPHR SVP, HR Strategy at Kinetix
20 years hospital HR Executive
Social Media
Coffee
Hockey
Founder, NoExcusesHR.com

3. TOPICS Why Use Social Media at TCH? Setting Up Your Profiles LinkedIn
Twitter
People Site
Sharing Jobs & Content
What’s Next?

4. 1
WHY USE SOCIAL MEDIA?

5. Because it’s 2018!

6. Why do leaders need to use social media?

7. Setting Up Your Profile2 2
SETTING UP
YOUR PROFILE

8. SETTING UP YOUR PROFILE
Complete your social media profiles in a way that is approachable and offers a glimpse into who you are - on and off the TCH clock.
LinkedIn + Twitter + Facebook
1 part professional + 1 part personal + 1 part culture = winning!
Transparency + Authenticity = Real Factor
Real Factor based on Truth = Improved Business Results

9. LinkedIn Step 1: Follow our TCH page!

10. SETTING UP YOUR PROFILE - LINKEDIN
The Franchise:
Advanced LinkedIn user that has revolutionized the social networking game
The Second-Stringer:
The Second-Stringer is the middle of the pack user
The Scrub:
The Scrub is the novice user
These are the three levels of LinkedIn profiles.

11. SETTING UP YOUR PROFILE - LINKEDIN
Take advantage of the character limit in each section!

12. Summary is key!
Linkedin
More than just title and dates of employment

13. Twitter Step 1: Follow our TCH account! @TCHCareers

14. Setting Up Your Twitter Account
Set Up
Tips to selecting your name
Use your name
Avoid characters
Brand Yourself
Images and backgrounds
Add some link love
Lists
Learn the lingo
Handle
Tweet vs DM
Retweet vs Reply
Hashtags
Setting Up Your Twitter Account
A handle is the username you select. It always starts with symbol.
A tweet is a message posted to Twitter that contains 140 characters or less.
A DM is a Direct Message and this is a private tweet sent to someone (a message).
Retweet is when you forward another user’s tweet to all of your followers.
A reply is when you respond to another person’s tweet.
A hashtag is anything attached to the # symbol that marks keywords or topics in a tweet.

15. SETTING UP YOUR PROFILE - TWITTER
Key elements:
Picture 3. Content
Bio Engagement

16. People / Career Site www.texaschildrenspeople.org

17. Sharing Jobs And Content3 3
SHARING JOBS
& CONTENT

18. SHARING JOBS & CONTENT Organizational content Jobs External content
Marketing
Special Events
- Etc…
Jobs
External content
Auto-posting

19. What’s Next? 4 4
WHAT’S NEXT?

20. Always Remember!
Hospital Policy
Respect Privacy
Be a Champion!

22. Post Your Heart Out Get Started Set Goals:
3 Tweets per day – split of thought leadership material/ articles, career opportunities from your organization & some personal flavor
2 images per week
Use relevant hashtags with each tweet!
Get Connected
Reply or retweet regularly (daily is best) to begin fostering engagement with your audience
Thank those that RT you!
Join conversations on LinkedIn
Follow people you want to be like (on social media )

23. Thanks!