1. Cordell Anderson Aniqa Hasan

2. Research of other leagues and their online presence
Preliminary research
Research of other leagues and their online presence

3. Competitive Analysis CYFL weaknesses compared to other youth leagues
Not updated regulary (daily via Facebook, Twitter, etc)
Number of followers and page views
Ease of online registration
Cluttered Web site
CYFL strengths
Amount of information
Fast load time
Sponsor advertising
Access tabs

4. SWOT Analysis Strengths Weaknesses
Large league, growing, expanding and combining with others
Coaches have first-hand experience
Relationship with MU football program
Success stories of previous players
Weaknesses
Increased turnover due to volunteer-based staff
No uniform method of communication
Large age range of participants and families

5. SWOT Analysis (cont.) Opportunities Threats
Growing interest in local youth football
Build big brother relationships with high school and college players
Increased focus on keeping kids active
Threats
Other leagues in Columbia that are bigger, have more resources or a more visible online community
Harsh economic times
People think football is dangerous

6. Collected from team parents and coaches
External surveys
Collected from team parents and coaches

7. Parents: By the numbers
Only 50% of parents had a Facebook
Less than 20% had Twitter accounts
Less than 20% of parents on two teams had cell phones
Only 60% of parents would be interested in interactive features on the Web site
90% wanted a monthly newsletter
33% wanted a weekly newsletter

8. Parental concerns The concern How to address them
Are our children safe?
Is the equipment up to standards?
Do coaches listen to specific needs of some children (Allergies, injuries, etc.)?
Post what CYFL does to keep kids safe
Proof equipment is to standard
Coaches commentary on the matter

9. How should CYFL communicate with parents?

10. What do parents want from the site?

11. Coaches: By the numbers
100% of coaches preferred communication via
100% of coaches utilize text messages, but only 50% would like to receive information via text
75% of coaches have a Facebook, but only 37.5% would like to receive information via Facebook
87.5% say league communications were good or okay

12. Coaches complaints Timeliness of information
Constant changes to practice schedules, game schedules, rosters, etc.
Last minute notification of
Our solution
Events calendar, incorporated into the newsletter
The calendar will be tentative and changes will still be made, but hopefully coaches can plan accordingly

13. Our solution to the posed problems
Multimedia
Elements
Our solution to the posed problems

14. Equipment infographic

15. Logan Gray Audio Slideshow

16. Coaching video

17. Communication strategy
newsletter

18. May Newsletter
Encompassing communication method so all coaches, players, parents and sponsors can stay updated
Includes links, photos, videos and coupons
Easy to use
Sponsor incentive
Updated calendar

19. September Newsletter Scores, standings and rankings Coach of the week
Sponsor spotlight
Updated weekly calendar

20. Create a collection of photos to use online
Photo editing
Create a collection of photos to use online

22. The future of CYFL online communication
Future Sports Intern
The future of CYFL online communication

23. Future sports intern Qualifications Job requirements
Interest/experience in sports, preferably football
J2150
OR: audio, video, photo experience and editing skills
Experience with Flash, audio slideshows, video content
Experience with social networking sites
Willing to learn EverySport and Constant Contact
Create a weekly/monthly newsletter
Create fresh content for the web site
Take photos/video at league events
Manage all social networking sites
Respond to complaints/questions
Keep fans/participants engaged