1. Presentation to the Special Administrative Board
Marketing Update
Presentation to the Special Administrative Board
Rachel Seward
September 24, 2015

2. Marketing Calendar Image Back to School Individual School Performance
July
Aug.
Sept.
Oct.
Nov.
Dec.
Jan.
Feb.
Mar.
Apr.
May
June
Image
Back to School
Individual School Performance
Accredited Neighb. Schools
ECE
Accredited Neighb.
Schools
Graduation
Magnets
ECE
Fresh Start
November 9, 2018

3. Continuing Strategies
Print (American banner ad, STL Business Journal)
Radio
Cable
Movie Theaters
Outdoor (billboards & bus)
Door Hangers (canvassing)
Social Media
November 9, 2018

4. What’s Different?
Re-dedicated staff to Marketing Coordinator role, July 2015
Plan for Marketing Advisory Board
Leveraging key agency partnerships
Leveraging student & parent involvement/input
Plan for staff training & development (welcoming schools)
Recommending Fall 2016 Pre-Buy due to Presidential Election rates
Magnet Marketing campaign
November 9, 2018

5. 2016-2017 Magnet Campaign Events(30) Process More targeted marketing
Choose Your Own Adventure:
Choose SLPS Magnet Schools
Events(30)
More targeted marketing
Grassroots outreach: coffee shops, every SLPL library, houses of worship, neighborhood meetings
Moved Magic House event to Science Center
Better social media promotion
Process
Short term: improve clarity, transparency, communication
Long-term: process improvements
November 9, 2018

6. Upcoming Events OCTOBER 1 “How to Apply” Night OCTOBER 6
High School Here I Come Night
OCTOBER 12
Elementary & Middle School Recruitment Fair
Learn about the application process, get answers to questions and apply online, on-site
SLPS Central Office
5:30 – 6:30 p.m.
Exposition of all high school magnet options
Compton-Drew Middle School
6 – 8 p.m.
Exposition of all elementary and middle school magnet options
St. Louis Science Center
November 9, 2018

7. Enrollment Data
1,090 elementary students left SLPS at the end of the school year
17% are Students in Transition (SIT)
47% are Direct Cert. eligible (FRL)
80% Af-American
16% White
2% Asian
2% Hispanic
November 9, 2018

8. Areas of Focus: Recommendations
Pre-K family transition
Families at transition years (PK, 5th, 8th)
City families with small children: show a path
Top 9 zip codes of students who left SLPS
63106 (Carr Square)
63104 (Lafayette Sq./Soulard)
63107 (College Hill)
63118 (Dutchtown)
63113 (The Ville)
63116 (Bevo)
63115 (Penrose/O’Fallon)
63111 (Carondolet)
63112 (Skinker/DeBalieviere)
= 74% of total

9. Questions?
November 9, 2018