1. Living up to the Promise of Online Advertising
11/9/2018 5:04 AM
Living up to the Promise of Online Advertising
Steve Ballmer
Chief Executive Officer
Microsoft Corporation
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Your Goals
BRAND
BUZZ
SALES

3. All Content Will Be… Ads Too! DIGITAL SOCIAL INTERACTIVE INTEGRATED
RELEVANT
MULTI DEVICE
Ads Too!

4. The Internet: Content Enables Ads
CREATING
BUYING
SEARCH
SOCIAL
PERSONAL
PROFESSIONAL CONTENT
USER CONTENT PLATFORMS
OTHER SITES
ADVERTISER SITES
Relevant Ads
Buzz, Brand, Sales, Web Visits
Modern Content
Sites or the Internet
Placement, Context, or Users
Reach, Time, Moments of Truth
Free, Ad, and Fee

5. Three Important Delivery PointsPC
PHONE TV
Windows, IE, and Silverlight Growing Presence
One Platform or Many?
Repackage the Web
Windows Mobile
Consoles, Set tops, PC’s?
XBOX Live 20M
Windows MC 200M

6. Microsoft Media Network
TOOLS PROVIDER
PUBLISHER
Microsoft Media Network

7. and decide

8. Software Frees The Creative
Let’s Partner!
All Content Is Digital
Multiple Devices
Ads Are Content
Software Frees The Creative

9. 11/9/2018 5:04 AM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.