1. 11/9/2018 5:08 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Data 101 – Which DB, When? BRK1156 BRK1156 11/9/2018 5:08 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. The world is changing

4. Today, 80% of organizations adopt cloud-first strategies
Data will grow to 44 ZB in 2020
Today, 80% of organizations adopt cloud-first strategies
AI investment increased by
300% in 2017

5. DATA CLOUD AI Today, 80% of organizations adopt cloud-first strategies
Data will grow to 44 ZB in 2020
CLOUD
Today, 80% of organizations adopt cloud-first strategies
AI investment increased by
300% in 2017 AI

6. Organizations that harness data, cloud, and AI outperform

7. Organizations that harness data, cloud, and AI outperform
Nearly double
operating margin
$100M in additional
operating income

8. THEY RELY ON A MODERN DATA ESTATE

9. Transform your business with a modern data estate
On-premises
Private cloud
Cloud
HYBRID
Operational databases
Operational databases
Data warehouses
Data warehouses
Reason over any data, anywhere
Flexibility of choice
Security and performance
Data lakes
Data lakes

10. Microsoft Data Products in Azure
DATA SOURCES
DATA MANAGEMENT
DATA INSIGHTS
Structured
Data virtualization
ON-PREM CLOUD
Operational data
Data integration
Business intelligence
OLTP
Power BI
Azure SQL Database
Azure Database for MySQL
MOBILE
SQL Server Reporting Services and Mobile BI
ERP
SQL Server
LOB
Azure
Cosmos DB
Azure Database for PostgreSQL
Advanced Analytics & AI
Unstructured
SQL Server Analysis Services and R built-in
Open Source
Graph
Data warehousing
Azure Machine Learning
Social
Azure
Stream Analytics
IoT
Azure SQL Data Warehouse
SQL Server
Data Warehouse
Azure Cognitive Services
Media
Least vulnerable data platform, with more certifications than any other cloud provider
SECURITY
Any language, any platform, anywhere
FLEXIBILITY
.NET
Azure
3rd
JAVA

11. 2+ million Docker pulls SQL SERVER 2017 momentum
“It was incredibly easy to set up and move SQL Server from Windows to Linux”
Dean Chen VP of Engineering, dv01
“One of the easiest migration experiences that we've had”
Chris Amaris CTO, Convergent Computing
“It guarantees compatibility with more target customers”
Ron Dunn Lead Developer, Ajilius

12. SQL Server 2017
Industry-leading performance and security NOW ON LINUX and DOCKER
1/10th the cost of Oracle
Choice of platform and language
Industry-leading performance 
Most secure over the last 7 years
Only commercial DB with AI built-in
End-to-end mobile BI on any device
Microsoft
Tableau
Oracle
$120
$480
$2,230 R
Self-service BI per user
T-SQL
Java
C/C++
C#/VB.NET
PHP
Node.js
Python
Ruby
#1 OLTP performance
#1 DW performance
#1 price/performance
R and Python + in-memory at massive scale
Native T-SQL scoring
A fraction of the cost
In-memory across all workloads
Most consistent data platform
Private cloud
Public cloud

13. New features in SQL Server 2017
Support for graph data and queries
Advanced Machine Learning with R & Python
Native T-SQL scoring
Adaptive Query Processing and Automatic Plan Correction

14. Streamlining your journey to the cloud

15. Continuous enhancements
Cloud-first approach breeds FASTER innovation
Continuous enhancements
SQL

16. Seamless and reliable migration at scale
Azure SQL Database Managed Instance
Seamless and reliable migration at scale
Lift and shift migration to the cloud with no code changes
Maximize current on-premises license investments NEW
Database Migration Service
Azure Hybrid Benefit for SQL Server

17. MOVING TO AZURE IS EASY WITH SQL Database and DATABASE MIGRATION SERVICE
Compatible with existing SQL
Manageable cost per tenant
Global replication
Future innovation built-in

18. Works in your environment
Azure sql database
the intelligent cloud database for app developers
Learns & adapts
Scales on the fly
Enables multi-tenant
SaaS apps
Works in your environment
Secures & protects
Realize automatic performance improvements
Change performance levels and storage without downtime
Easily manage multi-tenant apps database isolation
Develop your app with the tools and platforms you prefer
Build security-enhanced apps with industry- leading compliance

19. Vulnerability assessment PREVIEW
ANNOUNCING
Vulnerability assessment PREVIEW
Intelligent insights into performance PREVIEW
Support for graph data & Queries GA
Adaptive Query Processing GA
Native scoring & support for Azure Machine Learning GA

20. Systems of Intelligence on SQL Database
11/9/2018 5:08 AM
AZURE MACHINE LEARNING
AZURE SQL DATABASE
INTELLIGENT RESPONSIVE APPS
SQL
Realtime scoring
Azure Machine Learning Workbench
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Graph Support for Azure SQL Database
New relationships uncovered with graph data support
Analyze interconnected data and generate deeper insights
T-SQL extensions to support pattern matching and graph traversals
AdventureWorks
Statistics
Program manager
Andy Smith
Business analyst
Mary Jones
MBA,
Finance
Contoso

22. The Microsoft commitment to Choice in the cloud

23. AZURE DATABASE FOR MYSQL AND POSTGRESQL
Work in the DB of your choice
Create with built-in high availability
Set up in minutes, scale on the fly
Sustain performance with adaptive improvements
Rest easy with unparalleled security
Standard tier PREVIEW

24. Delivering Globally Distributed apps

25. Globally distributed, multi-model database service
Azure cosmos DB
Globally distributed, multi-model database service
Multi-model data with your favorite API
Elastically scale storage and throughput
Multiple, well-defined consistency levels
Millisecond latency at the 99th percentile
Industry-leading SLAs
Table API

26. Uncover insights with Big Data & Advanced Analytics

27. Azure HDInsight
Open source frameworks such as Apache Hadoop, Spark, Kafka Enterprise-grade security and monitoring with 99.9% SLA New HDI Interactive Query (Hive LLAP) GA OMS Integration PUBLIC PREVIEW
*IDC study “The Business Value and TCO Advantage of Apache Hadoop in the Cloud with Microsoft Azure HDInsight”

28. Azure SQL Data Warehouse
PB scale with MPP and independent compute/storage scale Grow, shrink, and pause in seconds Compute-optimized for demanding workloads PREVIEW Unlimited column storage PREVIEW

29. The NEW Azure DATA factory
Easily model diverse data integration scenarios Create & manage data integration across on-premises, cloud, & SaaS Data movement as-a-service with30+ connectors PREVIEW Easily move your SQL Server Integration Services (SSIS) workloads to cloud PREVIEW

30. Power BI AND Power BI REPORT SERVER
Get started quickly
Natural language query
Live dashboards
Custom visualizations
Power BI reports
Power BI Report Server
SSRS reports
Custom visualizations

31. Easiest lift and shift with no code changes
Microsoft for your modern data estate
LOB
CRM
Graph
Image
Social
IoT
SQL Server
HYBRID
Easiest lift and shift with no code changes
Azure Data Services
Industry leader 4 years in a row
Operational databases
Operational databases
70% faster   
#1 TPC-H performance
Data warehouses
Data warehouses
2x the global reach
T-SQL query over any data
Data lakes
Data lakes
99.9% SLA
AI built-in | Most secure | Lowest TCO
Reason over any data, anywhere
Flexibility of choice
Security and performance

32. Microsoft Data Products in Azure
DATA SOURCES
DATA MANAGEMENT
DATA INSIGHTS
Structured
Data virtualization
ON-PREM CLOUD
Operational data
Data integration
Business intelligence
OLTP
Power BI
Azure SQL Database
Azure Database for MySQL
MOBILE
SQL Server Reporting Services and Mobile BI
ERP
SQL Server
LOB
Azure
Cosmos DB
Azure Database for PostgreSQL
Advanced Analytics & AI
Unstructured
SQL Server Analysis Services and R built-in
Open Source
Graph
Data warehousing
Azure Machine Learning
Social
Azure
Stream Analytics
IoT
Azure SQL Data Warehouse
SQL Server
Data Warehouse
Azure Cognitive Services
Media
Least vulnerable data platform, with more certifications than any other cloud provider
SECURITY
Any language, any platform, anywhere
FLEXIBILITY
.NET
Azure
3rd
JAVA

33. Azure Database for MySQL Azure Database for PostgreSQL
Which Database, When ?
With Azure, you have many managed data store options and you can use the right store for the job
Audience 
When you need….
Because…
But not for…
Use …
SQL
Relational store
OLTP
Transactions, joins, structured data, familiar SQL query
Quickly changing data schemas
SQL Database
SQL 
OLAP
Data Warehousing, structured data, familiar SQL Query
Transactional workloads
SQL Data Warehouse
NoSQL
NoSQL JSON document store
Flexible schema, familiar SQL query, low latency
Complex joins and aggregates
Cosmo DB
Open Source
Relational Store
Open-source, existing MySQL resources
Enterprise features, high scale workloads
Azure Database for MySQL
Open Source 
Open-source, highly extensible, existing PostgreSQL deployments
Read heavy operations, quick to market (complex learning curve for traditional SQL users)
Azure Database for PostgreSQL

34. Empower today’s innovators to unleash the power of data and reimagine possibilities that will improve our world