1. Marketing Crash Course

2. Marketing: The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.
Developing – studying customers to determine their wants & needs.
Promotional Activities – Educate customers, create interest, desire, make a sale, create an image.
Distribution – getting the product to the consumer

3. Marketing Concept –Understanding these needs when you make the plan, make, distribute and promote the product.
Plan –Recognize the need and then you produce the product.
Production – Make the product – How big, what color, price, etc.
Distribution – Where will we sell the product ? Wal-Mart, Target, Lowes?
Promotion – Commercials, Magazines, BOGO, etc.

4. Implementing the Marketing Concept 1. Identify Target Market 2
Implementing the Marketing Concept 1. Identify Target Market 2. Develop a Marketing Mix

5. Target Market: Who and where does your business/product/service want to serve.
Very specific
Examples: Cardinal Kroger – Students and faculty members who attend Scott County High School.
Pavilion – Health conscious individuals and families who live in the Georgetown area.
Gadzooks C2

6. Develop a Marketing Mix
Product – Anything offered to a market by a business to satisfy needs (product, service, idea.
Product – Coke, Bicycle, Trampoline
Service – Barber Shop, Oil Change, Piano Lessons
Ideas – Vote for George Bush

7. Price
Actual amount of money customer pay

8. Place – (Point of Sale) – Locations and methods used to make the product available to customers.
Mall
Infomercials
Magazine
Catalog
Internet

9. Promotion – How you will encourage purchases and increase customer satisfaction
BYGO Free
Free Samples
Bill Boards
Commercials
Magazine Ads