2. Marketing Andrea Smalling Public Relations Manager (all brands)
Denise Roach
Director of Marketing
(Foley Johnson, Chalk Hill, Sebastiani, Merus/Altvs, Three Rivers, Lincourt, Foley, Langtry/Guenoc)
Alexa Elowson
Associate Marketing Manager
(Chalk Hill, Sebastiani, Merus/Altvs, Three Rivers, GretzkyFWW General- Coupons)
Alex Kessler (January 1)
Marketing Coordinator
Langtry/Guenoc, Foley Johnson, Lincourt/Two Sisters
Foley Estates, Lancaster/Roth
Mia Morelli
(Global New Zealand, Kuleto, Firestone, Eos, Discoveries, Lost Angel, Lancaster/Roth)
Jenee Menconi
(Global New Zealand, Kuleto, Firestone, Eos, Discoveries, Lost Angel)
Ashley Pengilly
Associate Manager
Social Media & Consumer Engagement

3. Foley Family Wines Portfolio
California
Central Coast
Napa
Sonoma
Lake County
Washington
New Zealand
Value
Discoveries
Lost Angel
Guenoc California
[Dashwood]
Premium
Core
Firestone Estate
Eos Estate
Sebastiani
Roth Estate
Guenoc Lake County
Clifford Bay
Niche
Altvs
Gretzky Estates
Guenoc Victorian Claret
Three Rivers
Grove Mill
Luxury
[Foley]
Lincourt
Eos Reserve
Foley Johnson
Kuleto
Sebastiani Appellation
Chalk Hill
Lancaster Estate
Langtry Estate Single Vineyard
Te Kairanga
Vavasour
[Goldwater]
Icon
Two Sisters
Foley Johnson Handmade
Merus

4. Foley Family Wines 2013 California Central Coast Napa Sonoma
Lake County
Washington
New Zealand
High Growth
Lost Angel
Lincourt
Two Sisters
Roth Estate
Guenoc California Selection
Modest Growth
Discoveries
Eos
Sebastiani
Lancaster
Gretzky
Langtry
Three Rivers
Grove Mill
Clifford Bay
Te Kairanga
Managed Growth
Firestone
Kuleto
Foley Johnson
Merus
Altvs
Sebastiani Appellation & Proprietary
Chalk Hill
Guenoc Victorian Claret
Vavasour

5. Chalk Hill Sebastiani Eos
$+++
Ave Price/bottle
Lancaster Estate
Merus FJ
Chalk
Hill
Altvs
$30
Two Sisters
-25 30 45 60 75
+++
-10 15
Kuleto Blends
Targeted % growth
$25
FFW White Space
Roth
Lincourt
$20
Sebastiani
Gretzky TK
Firestone
$15
Three Rivers
Vavasour
Eos
Discoveries
Guenoc
$10
Clifford Bay
Lost Angel $5

6. Foley Family Wines Portfolio
What’s NEW?
Foley Johnson
Officially changed name 9/2012
Current wines available in tasting room:
FJ Sauvignon Blanc, FJ Handmade Napa Valley Cabernet (Camille), FJ Handmade Sta. Rita Hills Chardonnay (Leslie), FJ Handmade Chalk Hill Chardonnay (Lisa)
New restaurant attached to Hotel Les Mars
Details TBD – spring 2013 launch
Lancaster Estate
Closed 11/14 – both Lancaster and Roth brands
Langtry
Officially took ownership position 11/27

7. Foley Family Wines Portfolio
What’s else is NEW?
Labels
New labels for Sebastiani and Firestone
Bottles - Thanks to Robert Wallace’s negotiating skills…
NEW bordeaux bottle on Sebastiani and Firestone
NEW bordeaux bottle for Discoveries and Lost Angel

8. Foley Family Wines Portfolio
What’s else?
Morning Buzz….airing tomorrow 165+ markets, 80 million HH

9. Foley Family Wines Portfolio
Welcome New Hires!
New Hire training: January 21 – 25, 2013
New Hire flash drives now available:
Brand interactive one-pagers
Brand powerpoint overview presentations
VIP materials
2013 FFW Portfolio Brochure PDF
FFW Accolades
Wholesale FOB list
FFWsales.com quickstart guide
Company Directory
Zone Map
Wholesale sku master
Social Media one page overview
Marketing Org Chat

10. Foley Family Wines Portfolio
We have the following materials available for all brands:
Brand overview presentations
Fact Sheets
One-page interactive sell sheets
Winemaker bios
Acclaim fliers
Letterhead
Tasting mats and tasting note sheets
Wine/waitstaff cards
Shelftalker templates
Menu insert templates
Table tent templates
And – other items as needed or requested…

11. Sales and Marketing Activities Calendar
Talkin’ SMAC
Sales and Marketing Activities Calendar

14. Foley Food & Wine Society
The Story
The Foley Food & Wine Society was born from Bill Foley’s desire to unite three of his biggest passions — food, wine and travel. As a Society member you will have exclusive access to our world-class portfolio of wineries, resorts, lodges and partner restaurants in the United States and New Zealand.
Membership also includes invitations to private Society events, special offers on wine and merchandise, and personal support from our celebrated team of winemakers, chefs, sommeliers, golf pros and lifestyle experts.

15. Foley Food & Wine Society
The Business
FFWS allows us to :
Cross market our unique collection of properties – gain a greater share of mind
Play where we can win – no one has what we have
Effectively brand FFW under one umbrella without seeming too ‘corporate’
Grow our DTC business
The Exchange
Better Ecomm capabilities/larger marketing list
Build events that highlight our wines/properties
Next Phase – monetize with a high tier , ‘sell’ space to partner properties– focus on real estate golf club marketing and sales, learn and grow…

16. Foley Food & Wine Society
Launch Plan
Next week:
Press release announcing FFWS and the entry sweepstakes
Sign up cards available in tasting rooms
Welcome sent to select wine club members – test
FFWS Book available for tasting rooms and VIPs – printing now
January:
The Barn Group – PR – target wine, travel & lifestyle pubs
Possible advertorials in key magazines – TBD
Significant Ecomm and Social Media efforts with a goal of signing members…
Spokespeople active now – Chef Carlo, Stuart Ake, Carol’s page…
Partnerships – Meritage Napa (Balboa Newport, Auberge La Jolla, Trinitas wines), Wine, Women & Shoes, etc…

23. The Plan – Tie to Eos
“Vintage Revenge” bottling 2/13.
2009 Red Blend (Eos French Connection +)
3000 cases
SRP $16.99
2010 White Blend (Firestone Sauvignon Blanc +)
SRP $12.99
Discuss during round table – exclusive pitch to Target?
Godiva Chocolates would like to tie in with a promotion – can we hit Mother’s Day/May Sweeps Season Finale?

24. Packaging

25. What will ABC provide?
FFW wines to be included as product placement on the show
FFW wines to be poured at cast and premiere parties
ABC to host events at FFW properties
ABC is looking at providing launch kits to include wine glasses with Revenge logo, DVD’s, Godiva chocolate pairings, etc.
ABC to provide PR support
ABC to promote the wines on their website and social media

26. Future Possibilities for Round Robin Discussion:

27. Social Media Update
We are talking to over 50k consumers via SM
Have software that monitors all online conversations that mention our wineries and brands
For 2013
Focus is driving engagement and participation vs numbers
Key focus brands – Sebastiani, Firestone, Chalk Hill, Lost Angel & FFWS
WE NEED YOUR HELP!!
Send us content – we can help create buzz for key accounts that are supporting us
Let us know when you’re doing wine dinners in market - we shouldn’t have to find out through our software