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Country Growth Taskforce
Country: Viet Nam Ngày 27/May/2015
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Vietnamese Team Linh Bui Community Manager
Jason Bui/Jenifer Pham Customer Support
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Content: Overview Vietnam market Vietnam market 2015 Reasons behind
Marketing forces & Opportunities
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Overview VN market
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From May.2014 – May.2015– add chart
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From Jan.2015 – May.2015 Mar.15: 5,6M Apr.15: 4,4M
DROP: 20% May.15: 3,7M (estimate 4,2M in the end of month)
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Sunfrog Platform: (not Payoneer Partner)
From June.2014 – March.2015: 8 months from 4,5k –> 2,128M - Payees: 2 – 454 But March.15 – April/May: DROP 38%
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Teespring + Amazon Teespring from May.2014 – March.2015: 30K – 1,4M
But from March – April: DROP 32%
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Paypal + Clickbank
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Reasons behind: Reasons behind: Sale season finished (offer > need) - VIP account are not active (they earn a mount of money – then want to take a break) Competitions with sellers from another countries (India) New Tshirt trend brands (Teechip…) only using the Paypal (~ 300 K/month) Sunfrog changed their plaform and server in the middle of May Cookies changed Drop 50% sales Facebook blocked PO (card using running Ads)
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Marketing Forces + Opportunities:
Partner Teespring going to be live (6/6) Viral Style promoting in VN community Sellers ~ 100K in May Contest for partner Teespring live ( 15.May – 15.June) Fabrily Contest live ( 11.May – 26.June) Event in the end May in Can Tho City (100 guests) Platform Sunfrog come stable Sellers have time to adopt Reactive the Affiliate RAF program to bring newbies (Hilik AFF) – 1332 new members - volume 7,5M Big event in Hanoi next month (27/6) ~ 400 people 12
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Ambassador: 13
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