1. Social Media Marketing For School Nutrition Programs

2. Housekeeping Location of the restrooms Breaks Clear tables of trash
Post questions on the “Bike Rack”

3. Ground Rules Be respectful of everyone.
Be in the classroom at least 5 minutes before scheduled starting time.
Turn your mind on and your electronic devices off or on silent.
Use cameras at appropriate times.
Avoid side conversations.
Consider all ideas.

4. Pre-Assessment

5. Getting to Know Each Other - Activity
What marketing school nutrition programs means to me:
I want to leave here today knowing more about:
Personal Intro: Your Name, Your School, Your District Size
One social media site I am currently using to market my program is:

6. What is Marketing? Advertising Promotion Product Design
Product Development
Sales Promotion

7. By Definition
Purest definition: “The action or business of promoting and selling products or services, including market research and advertising.”
Offering the RIGHT product, at the RIGHT time, at the RIGHT value, and to the RIGHT audience means success.

8. Unique School Nutrition Program Marketing is unique BECAUSE...
Target audience is already identified
A clear marketing objective is known

9. What School Nutrition Marketing Means to Me

10. Objectives Identify how to use social media as a marketing tool.
Develop appropriate marketing messages to disseminate using social media.
Discover that creating a successful marketing plan has many steps – social media is one small part of the plan.

11. Basic Marketing Terms for School Nutrition
Target Audience
Target Group/Segment
Marketing Objective
Barriers to Participation

12. Overview of a Comprehensive Marketing Action Plan
Set realistic and measurable objectives
Research
target audience needs
budgetary constraints
time investment allowed
Strategize improvements
Identify avenues to reach target group
Implement your marketing action plan
Evaluate results throughout

13. Overall Goal
Increase participation by removing barriers to participation

14. Outreach Communications
Critical to increase awareness or to change perceptions
Defined audience advantage
Social media utilization

15. Today’s Social Media World

16. Prominent Social Media Sites

17. Ideal for weekly/daily menus & news
Audience:
Parents
Older students
Teachers
Format:
Text
Videos
Photographs
Easy to set up
Ideal for weekly/daily menus & news
facebook.com/ichildnutrition

18. Great to share pictures of menu offerings or happy cafeteria customers
Audience
Teenagers
Parents
Format
Photograph
Videos
Easy to set up
Great to share pictures of menu offerings or happy cafeteria customers
instagram.com/theicn

19. Good reminder media for upcoming events or today’s menu items.
Audience
Students
Parents
Format
Texting (up to 140 characters)
Some photo and video capabilities
Easy to set up
Good reminder media for upcoming events or today’s menu items.
@ichildnutrition

20. More popular than Instagram
App on mobile devices
Videos and pictures disappear
Limited messaging
Great tool for sending pictures of menu items

21. Popular video sharing site Schools could promote
Food prep
Service line
New recipes
ICN’s YouTube Page

22. Using Social Media Gain approval Quality photographs Promote sites
Establish a routine
Be prepared for some negative feedback

23. Gain School Board Approval
Use in accordance with school policy
Restrictions
Ask permission first

24. Use Quality Photographs
Quality photos
Food
Cafeteria

25. Promote Your Sites Establish a Routine
Don’t keep your social media sites a secret!
Establish a Routine
Post every morning or evening

26. Expect Negative Feedback
Don’t begin a dialogue
Ignore negative posts
Discuss issues offline
Do respond to posts with incorrect or erroneous information

27. Social Media Response Chart
Be prepared for some negative feedback 

28. Let’s Practice our social media skills!
Social Media Activity
Let’s Practice our social media skills!

29. Facebook Examples Bartow County Schools, Cartersville, GA
Good Food for Oxford Schools, Oxford, MS

30. Instagram Examples New Bern, New York
Charleston County School District, South Carolina
Hawthorne, California

31. Twitter Example
Orange County Public Schools

32. YouTube Example
Ann Arundel County Schools

33. Tips to Remember Research before posting Be responsive
Set permissions for posting
Focus your efforts

34. Institute of Child Nutrition The University of Mississippi School of Applied Sciences