1. By Jake Schmitt, Seth Raleigh, Neil McLain
Protecting IP
By Jake Schmitt, Seth Raleigh, Neil McLain

2. Intellectual Property
“Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.”
Source: World Intellectual Property Organization

3. Intellectual Property Law
Four Categories:
Trade Secrets
Trademarks
Copyrights
Patents

4. Digital Rights Management (DRM)
DRM technologies attempt to control the use of digital media by preventing access, copying, or conversion by the end user.
Examples: Audio and video tape recording, cd ripping, file sharing.

5. DRM Cons Problems during usage, slows down or crashes
User experience is affected
Reinstallation required in some cases
Security concerns
Many devices don't support it

6. DRM Pros Demand for legal online content
Content providers can protect content and control its access and authorization
Online original digital distribution
Consumers get good quality content
The rights of content owners are protected

7. Types of DRM Fairplay (Apple) Rootkit XCP (Sony) Digital Watermarking
Windows MediaDRM

8. Sony rootkit
Sony included Extended Copy Protection (XCP) and MediaMax CD-3 to restrict consumer use of music
In reality:
Monitored customer
Interfered with the normal way Microsoft Windows operating system played cds
Opening security holes

9. Why Should You Care Protected software and products violations
Be Prepared…
Anyone and everyone is responsible for knowing and following the laws
Patents, copyrights, trademarks, and trade secrets are meant to protect

10. Additional Readings
More on DRM
12 year old girl sued
RIAA file sharing lawsuits

11. Any Questions?